Mark Mayo

Mark Mayo

About Mark Mayo

I’m passionate about studying and sharing my research on AI, Tech, VFX, Digital Audio-Graphics-Video, SEO-SEM, and Business. With over 16 years of industry experience as a systems integrator, I have worked with DPS, Discreet Logic Edit*, Targa 3000, and Digisuite Video Editing Systems, providing solutions to television studios, post-production facilities, and special effects houses. Since 1992, I’ve been running 601MEDIA LLC, a company named after the digital video standard CCIR-601. I help entrepreneurs with web development, media creation, promotion, lead generation, and business automation. Notice: Some articles may include content generated through AI research. The information provided is for educational and entertainment purposes only and should not be considered business, financial, legal, or any other form of advice. If interested in a Full Bio: please visit... Learn more about Mark Mayo Always Keep Learning!
Email

What parts of my online marketing can I automate?

Automation is a powerful tool that can help businesses streamline their online marketing efforts and save time and resources. With the right automation tools and strategies, businesses can effectively engage with their audience, build brand awareness, and drive conversions. In this article, we'll explore the different parts of online marketing that can be automated to help businesses achieve their goals. Email Marketing Email marketing is an essential part of any online marketing strategy. [...]

2023-04-23T19:06:51-04:00By |Digital Marketing Strategy|
Read More

The YouTube Formula Book Review

Book Summary The YouTube Formula by Derral Eves is a comprehensive guide to understanding and leveraging the YouTube algorithm in order to drive views, build an audience, and grow revenue on the platform. It provides insights, strategies, and practical advice for content creators, marketers, and businesses seeking to succeed on YouTube. Title, Author: The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue by Derral [...]

2023-08-07T12:58:55-04:00By |Book Reviews|
Read More

A deeper dive into What is Digital Marketing?

Discover the ins and outs of digital marketing in our comprehensive guide, designed to help you navigate this ever-evolving landscape. We'll dive deep into its history, key components, and emerging technologies, while providing actionable tips for crafting successful marketing strategies. Learn how to build a winning team, adapt to global markets, and foster ethical practices. Stay ahead of the curve with our resources for continued learning and professional development. Empower yourself with the [...]

2023-04-28T06:06:42-04:00By |Learn Digital Marketing|
Read More

A Guide to Where to Get Local Business Citations

A strong online presence is crucial for the success of any local business. An important aspect of building an online presence is ensuring that your business is visible on various online platforms and directories, which is where local business citations come into play. This comprehensive guide will provide you with all the information you need to obtain local business citations, thereby boosting your online visibility and helping you attract more customers. By reading [...]

2023-04-27T13:26:57-04:00By |Digital Marketing How To|
Read More

Overcoming Objections: 5 SEO objections with responses

Who Is This Article For? Whether you are a seasoned expert or a newcomer to your field, mastering the art of addressing objections is essential to securing clients and sustaining growth in today's competitive market. Sales Professionals: Individuals working in sales, business development, or account management will find this article particularly valuable. By honing your skills in addressing client objections, you'll be better equipped to close deals and establish long-term partnerships with satisfied [...]

2023-04-27T13:38:52-04:00By |SEO - SEM|
Read More

A Guide to How to Get Local Business Citations

Local business citations are more important than ever. They not only help businesses establish an online presence, but also increase the chances of being discovered by potential customers. In this comprehensive guide, we will explore the importance of local business citations and how to obtain them effectively. By the end of this article, you will have a clear understanding of the different types of citations, the various platforms to get them, and strategies [...]

2023-04-27T13:25:56-04:00By |Digital Marketing How To|
Read More

Copywriting Secrets Book Review

Book Summary The book focuses on the importance of copywriting and how to effectively use the power of words to improve your sales, clicks, and profits, regardless of your business or audience. Title, Author: Copywriting Secrets by Jim Edwards Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. This [...]

2023-08-07T13:08:50-04:00By |Book Reviews|
Read More

Overcoming Objections: 5 digital marketing objections and responses

Who Is This Article For? Whether you are a seasoned expert or a newcomer to your field, mastering the art of addressing objections is essential to securing clients and sustaining growth in today's competitive market. Sales Professionals: Individuals working in sales, business development, or account management will find this article particularly valuable. By honing your skills in addressing client objections, you'll be better equipped to close deals and establish long-term partnerships with satisfied [...]

2023-04-27T13:38:24-04:00By |Learn Digital Marketing|
Read More

What are Local Business Citations?

Local business citations are a vital component in the world of online marketing and search engine optimization (SEO). They are an essential tool for businesses looking to gain visibility and improve their local search rankings. This comprehensive article will delve into the various aspects of local business citations, providing you with a solid understanding of how they work and how you can leverage them to benefit your business. In this article, you will [...]

2023-04-27T13:53:16-04:00By |Learn Digital Marketing|
Read More

Understanding Semantic Search and AI Content

Semantic search and AI-generated content are transforming the digital landscape. In this article, we will explore the key concepts and principles that underpin these advancements and discuss how they can be applied effectively. Table of Contents Introduction Semantic Search What is Semantic Search? How Semantic Search Works Benefits of Semantic Search AI Content Generation What is AI Content Generation? How AI Generates Content Applications of AI Content Final Thoughts Introduction As technology evolves, [...]

2023-04-29T06:04:12-04:00By |Digital Marketing Strategy|
Read More

Never Split the Difference Book Review

Book Summary The main theme of the book is effective negotiation techniques based on the author's experience as an FBI hostage negotiator, demonstrating how these techniques can be applied to everyday situations, including business and personal relationships. Title, Author: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide [...]

2023-08-07T13:48:11-04:00By |Book Reviews|
Read More

The Buying Emotion Color Wheel: A Comprehensive Guide

In this article, we delve into the concept of the Buying Emotion Color Wheel, its importance in marketing and sales, and how businesses can leverage its power to increase customer engagement and drive sales. Introduction to the Buying Emotion Color Wheel The Buying Emotion Color Wheel is a psychological tool that illustrates the connection between colors and consumer emotions, and how these emotions influence buying behavior. By understanding the emotions associated with specific [...]

2023-07-27T13:34:36-04:00By |Digital Marketing Strategy|
Read More

What is AI Content Generation?

AI content generation refers to the process of utilizing artificial intelligence (AI) algorithms to automatically create text, images, videos, or other forms of content. In recent years, AI content generation has become increasingly popular, with numerous applications in industries such as marketing, journalism, entertainment, and education. This article explores the underlying concepts, various techniques, and potential benefits and challenges of AI content generation. Table of Contents Underlying Concepts Techniques for AI Content Generation [...]

2023-04-27T06:48:39-04:00By |Digital Marketing Strategy|
Read More

How To Get To The Top of Google Book Review

Book Summary This book focuses on the practical aspects of search engine optimization (SEO) and how to implement various strategies to get your website to the top of Google search results. Title, Author: How To Get To The Top of Google: The Plain English Guide to SEO by Tim Cameron-Kitchen Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites [...]

2023-08-07T14:01:46-04:00By |Book Reviews|
Read More

Monitor Website Performance

How to Monitor Your Website's Performance and Track Your SEO Efforts with Google Analytics and Google Search Console Monitoring your website's performance and tracking your Search Engine Optimization (SEO) efforts are crucial for online success. In this in-depth guide, we'll explore how to use two powerful, free tools provided by Google: Google Analytics and Google Search Console. These tools will help you analyze your website's traffic, understand your audience, and optimize your site [...]

2023-08-15T10:43:29-04:00By |SEO How-to|
Read More

Keyword Research

How to Conduct Keyword Research and Optimize Your Content for Relevant, High-Intent Keywords that Align with User's Search Intent Conducting keyword research and optimizing your content for relevant, high-intent keywords is a crucial aspect of successful SEO (Search Engine Optimization) and content marketing. This process helps you create content that aligns with the user's search intent, driving organic traffic and improving your search engine rankings. In this article, we'll dive deep into the [...]

2023-08-15T10:08:39-04:00By |SEO How-to|
Read More

Update Your Website with Fresh Content

How to Regularly Update Your Website with Fresh Content and Ensure It's Free of Technical Errors and Broken Links Keeping your website updated with fresh content and free of technical errors is crucial for maintaining a strong online presence. This article will provide an in-depth guide on how to achieve this, covering both the importance of regular content updates and the detection and resolution of technical errors and broken links. Why Regularly Updating [...]

2023-08-15T10:39:43-04:00By |SEO How-to|
Read More

How to Write a Good Content Brief

A comprehensive guide to crafting a content brief that sets your content creators up for success. Introduction A content brief is a crucial tool for effectively communicating your vision, goals, and requirements for a content project to your content creators. By providing a clear, concise, and detailed brief, you can help ensure that your writers, designers, and other team members understand your expectations and produce high-quality work that meets your objectives. In this [...]

2023-04-23T18:57:21-04:00By |Content Marketing|
Read More

Optimize Website Speed

How to Optimize Website Speed to Improve User Experience and Search Engine Visibility Website loading speed has become a critical factor in ensuring a positive user experience and improving search engine visibility. A fast-loading website not only keeps users engaged but also ranks better on search engine results pages (SERPs). In this article, we will explore various techniques to optimize your website's loading speed to improve user experience and search engine visibility. 1. [...]

2023-08-15T10:37:11-04:00By |SEO How-to|
Read More

Secure HTTPS Encryption

How to Ensure Your Website Is Secure with HTTPS Encryption and Other Security Measures to Protect User Data The security of user data and the integrity of a website have become paramount concerns. With an increasing number of cyberattacks and data breaches, it is essential to implement proper security measures to safeguard both your website and its users. One such measure is the use of HTTPS encryption, which provides a secure connection between [...]

2023-08-15T10:33:03-04:00By |SEO How-to|
Read More

27 Free Marketing Ideas for Any Business

Fell free to swipe all 27 free marketing ideas for your own notepad. Any business can boost its visibility, engage its audience, and generate leads without spending a fortune on advertising by implementing only a few of these strategies, you'll be well on your way to achieving your marketing goals. 1. Leverage Social Media a. Choose the right platforms Facebook Twitter Instagram LinkedIn Pinterest b. Post regularly Share engaging content Respond to comments [...]

2023-04-23T18:56:14-04:00By |Digital Marketing Strategy|
Read More

Structured Data Markup

How to Utilize Structured Data Markup to Enhance Your Website's Visibility in Search Results To maintain a competitive edge, it's important to keep up with the latest developments in search engine optimization (SEO). One such development is the use of structured data markup, which can greatly enhance your website's visibility in search results. In this article, we will delve into the intricacies of structured data markup, including its benefits, types, and implementation process. [...]

2023-08-15T10:30:22-04:00By |SEO How-to|
Read More

Optimize On-Page

How to Optimize Your On-Page Elements On-page SEO is a crucial aspect of optimizing your website for search engines, and it's essential to get it right. In this in-depth guide, we will cover how to optimize four key on-page elements: title tags, meta descriptions, header tags, and images. By following these best practices, you can improve your site's search engine rankings and user experience. Title Tags Title tags are one of the most [...]

2023-08-15T10:26:56-04:00By |SEO How-to|
Read More

How to Get Knowledge and Turn it into Passive Income for Teens

There is an ever-increasing need for individuals to acquire new skills and knowledge. For teenagers, this is a crucial period in their lives to start building a foundation for their future careers and financial stability. The ability to transform knowledge into passive income sources can provide them with financial freedom and a sense of independence early in their lives. This article aims to provide an in-depth understanding of how teenagers can acquire knowledge [...]

2023-04-25T20:05:44-04:00By |Learn Business Development|
Read More

Build High-Quality Backlinks

How to Build High-Quality Backlinks from Reputable, Authoritative Websites Relevant to Your Niche and Content Building high-quality backlinks from reputable, authoritative websites is an essential aspect of search engine optimization (SEO) and a significant factor in improving your website's visibility and rankings on search engine result pages (SERPs). In this article, we will explore in-depth strategies for creating high-quality backlinks that will help drive organic traffic to your website and ultimately grow your [...]

2023-08-15T10:24:36-04:00By |SEO How-to|
Read More

What are the Elements of a Content Brief?

Elements of a Content Brief A content brief is a crucial tool for setting expectations, establishing guidelines, and communicating objectives between content creators, clients, and team members. To ensure the creation of effective, high-quality content, it's important to cover specific elements within your content brief. Purpose of a Content Brief Before diving into the elements of a content brief, it's essential to understand its purpose: Guide content creators through the creation process Set [...]

2023-04-23T18:53:47-04:00By |SEO Strategy|
Read More

CA$HVERTISING Book Review

Book Summary The book CA$HVERTISING revolves around understanding the psychology behind advertising and learning how to apply these techniques to sell products or services more effectively. The book covers various topics ranging from consumer behavior to persuasion techniques, and is a valuable resource for anyone looking to improve their marketing and advertising skills. Title, Author: CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to [...]

2023-08-07T14:21:39-04:00By |Book Reviews|
Read More

How to Create High-Quality Content

How to Create High-Quality, Original, and Informative Content Creating high-quality, original, and informative content is essential to ensure that your website or blog provides value to users and ranks well on search engines. In this article, we will explore the steps involved in creating content that meets users' needs and adds value to their search queries. 1. Understand Your Target Audience Before you start creating content, you need to understand who your target [...]

2023-08-15T10:20:52-04:00By |SEO How-to|
Read More
WAIT! Don't Miss Out!
Subscribe To Our
Content Publisher Newsletter
And get our FREE Download E-Book
"The Power of Persuasion" 141 page PDF
Subscribe Now!
Give it a try, you can unsubscribe anytime, No spam, we hate it more than you do.
close-link

Get a FREE copy of 
"The Power of Persuasion"
and join the
Content Publishing Newletter

No span, we hate it more than you do.
Subscribe
Count me in!
We respect your privacy, unsubscribe anytime.
close-link