Mark Mayo

Mark Mayo

About Mark Mayo

I'm a huge fan of AI, Tech, VFX, Digital Audio-Graphics-Video, SEO-SEM, and Business Dev. I have 16 years of industry experience as a digital video systems integrator, I have worked with DPS, Discreet Logic Edit*, Targa 3000, and Digisuite Video Editing Systems, providing solutions to television studios, post-production facilities, and special effects houses. And since 1992 I have run 601MEDIA, a company named after the digital video standard CCIR-601, helping entrepreneurs with digital decisions, media generation, web development, business promotion, lead generation, and business automation. Notice: Articles may include content generated through AI research. All information provided is for educational and entertainment purposes only and should not be considered financial, legal, business, or any other form of advice. If interested in a Full Bio: please visit... Learn more about Mark Mayo Always Keep Learning!

How to Start with Digital Marketing

Businesses of all sizes and industries must harness the power of digital marketing to remain competitive, build brand awareness, and drive growth. Whether you're a small business owner, an aspiring digital marketer, or a professional looking to expand your skillset, this comprehensive guide will provide you with the essential knowledge, tools, and strategies to help you successfully navigate the world of digital marketing. From understanding the fundamentals and defining your goals to selecting [...]

2023-04-18T12:14:39-04:00By |Digital Marketing How To|

Do You Need a Degree to Be a Digital Marketer?

As more and more organizations shift their focus from traditional to digital marketing, the demand for skilled digital marketers has grown exponentially. This, in turn, raises an important question: do you need a degree to be a digital marketer? In this comprehensive article, we'll delve into the various aspects of this question, weighing the advantages and disadvantages of formal education, exploring alternative learning paths, and discussing the role of both hard and soft [...]

2023-04-18T08:07:37-04:00By |Digital Marketing Career|

How to Get Into Digital Marketing with No Experience

Businesses, large and small, are seeking individuals who can navigate the complex online landscape to help them stand out, attract customers, and grow their brands. If you're passionate about entering this dynamic industry but lack the necessary experience, you might feel daunted by the prospect of breaking into digital marketing. However, with the right mindset, dedication, and strategic approach, it's possible to not only get started but also thrive in this field. In [...]

2023-04-17T19:02:33-04:00By |Digital Marketing Career|

Is a Digital Marketer Job Stressful?

Digital marketing has become an essential component of every business's marketing strategy in the digital age. With the rise of social media platforms, search engines, and e-commerce websites, the demand for digital marketing professionals has increased significantly. However, the question that arises is whether the job of a digital marketer is stressful or not. Digital marketing involves a wide range of activities, including search engine optimization, social media marketing, email marketing, content marketing, [...]

2023-04-17T19:00:10-04:00By |Digital Marketing Career|

What is the Average Salary of a Digital Marketer?

Digital marketing has emerged as an indispensable component of contemporary business strategies, with companies increasingly recognizing the value of promoting their products, services, and brands through a wide array of digital channels. The rapid evolution of technology, changing consumer behavior, and the need for targeted marketing have all contributed to the growing demand for skilled digital marketing professionals. Consequently, many individuals have shifted their focus to this domain, pursuing rewarding careers in the [...]

2023-04-17T18:58:47-04:00By |Digital Marketing Career|

Can I Teach Myself Digital Marketing?

Digital marketing has become an essential skill for businesses and individuals alike. With the proliferation of digital channels and platforms, mastering digital marketing can open up a wide range of opportunities and contribute to personal and professional growth. If you're wondering whether you can teach yourself digital marketing, the answer is a resounding yes! In fact, many successful digital marketers have built their careers by being self-taught, leveraging online resources and hands-on experience [...]

2023-04-17T18:55:09-04:00By |Digital Marketing Career|

Is Digital Marketing Easy?

As businesses strive to reach, engage, and convert their target audiences, the question arises: Is digital marketing easy? This comprehensive article seeks to explore the many facets of digital marketing, the challenges it presents, the factors that may contribute to its perceived difficulty, and the importance of continuous learning and adaptation in this ever-changing field. Digital marketing encompasses a diverse array of tactics and channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, [...]

2023-04-17T18:53:34-04:00By |Digital Marketing Career|

How much can a beginner earn in Digital Marketing?

Digital Marketing has emerged as a promising field for individuals looking to build a career in the rapidly evolving landscape of the online world. With the rise of the internet and social media, businesses are shifting their focus to digital channels to connect with their customers, creating a high demand for skilled digital marketers. The beauty of digital marketing is that it is a dynamic field that requires constant adaptation to new technologies [...]

2023-04-18T08:12:03-04:00By |Digital Marketing Career|

Is it Hard to Get a Job in Digital Marketing?

Businesses are recognizing the critical role that digital marketing plays in driving growth, customer engagement, and brand visibility. As a result, the demand for skilled digital marketing professionals has increased significantly over the past few years. However, as with any field experiencing substantial growth, the question of how difficult it is to secure a job in digital marketing is a pertinent one. In this comprehensive article, we will delve into the challenges and [...]

2023-04-18T08:12:35-04:00By |Digital Marketing Career|

What are the 7 p’s of Digital Marketing?

The 7 P's of Digital Marketing include Product, Price, Place, Promotion, People, Process, and Physical Evidence. These components help create a comprehensive digital marketing strategy that addresses target audience needs and business goals. They involve offering the right product or service, setting competitive prices, selecting appropriate channels, using various promotional tactics, building relationships with both internal teams and target audiences, optimizing processes for customer experience, and providing tangible evidence to build trust and [...]

2023-04-14T14:25:23-04:00By |Digital Marketing Strategy|

Complete Guide to Email Marketing

Email marketing remains one of the most effective digital marketing strategies in the ever-evolving world of online business. By establishing a direct line of communication with your target audience, email marketing allows you to build trust, nurture relationships, and ultimately drive conversions. In this comprehensive guide, we'll explore the ins and outs of email marketing, from its importance to best practices and everything in between. What is Email Marketing? Benefits of Email Marketing [...]

2023-04-15T21:21:37-04:00By |Learn Digital Marketing|

Complete Guide to Content Marketing

Content is king. As businesses compete for attention and customers in a crowded digital space, content marketing has emerged as a powerful strategy to differentiate and thrive. This comprehensive guide delves into the world of content marketing, providing insights into its importance, the diverse types of content available, and the best practices to create and execute an effective content marketing strategy. We will explore the significance of building trust and credibility, improving SEO, [...]

2023-04-15T21:37:32-04:00By |Learn Digital Marketing|

Complete Guide to Social Media Marketing

Businesses are continually looking for ways to create a strong online presence and engage with their target audience. Social Media Marketing (SMM) has emerged as one of the most effective marketing strategies in recent years. In this comprehensive article, we will provide a detailed introduction to Social Media Marketing, discussing its importance, the platforms available, content strategy, and best practices to help you navigate the online landscape. What is Social Media Marketing? Social [...]

2023-04-15T21:16:57-04:00By |Learn Digital Marketing|

Complete Guide to Pay-Per-Click (PPC) Advertising

Businesses are constantly seeking effective marketing strategies to stay ahead of the competition and reach their target audience. Pay-per-click (PPC) advertising has emerged as a powerful and cost-efficient approach that enables advertisers to drive traffic, increase conversions, and generate revenue through a variety of online platforms. This comprehensive guide will delve into the world of PPC advertising, providing insights into its key components, popular platforms, and proven strategies for creating successful campaigns. Additionally, [...]

2023-04-15T21:16:39-04:00By |Learn Digital Marketing|

Complete Guide to Building Topical Structure for your Blog

This comprehensive guide covers the process of building an effective topical structure for your blog, which is crucial for user experience and SEO. Key steps include understanding topical structure, conducting keyword research, content clustering, creating high-quality content, optimizing content for SEO, implementing internal linking strategies, and monitoring and analyzing performance. By following these steps, you can improve your blog's user experience, search engine rankings, visibility, and organic traffic. OK, let get started. Table [...]

2023-04-14T14:24:20-04:00By |SEO How-to|

Is Google Snubbing Smaller Businesses

After helping small businesses for over 20 years and working with Google since late 1998 I can tell you Google can be a bit of a chore for any small business. The bigger Google has grown the bigger the harder it's to get a decent ranking position. The problem is exacerbated from so much promotion by so called SEO experts claiming you need be on the 1st page of Google for your business [...]

2023-04-16T06:40:43-04:00By |Google|

How to Beat High-Authority Sites

Competing against high-authority sites can be challenging, but with the right strategy, it's possible to outrank them and gain a competitive advantage. In this comprehensive guide, we'll outline the key steps and tactics to help you beat high-authority sites and achieve higher search engine rankings. Step 1: Understand Your Competition Identify high-authority competitors Use tools like Ahrefs or Moz to analyze your competitors' domain authority and identify the high-authority sites you're up against [...]

2023-04-14T11:54:05-04:00By |SEO How-to|

Best Practices for Affiliate Marketing in 2023

Affiliate marketing remains a popular and effective way to earn passive income online. As the digital landscape continues to evolve, it's essential to stay up-to-date with the latest trends and best practices to maximize your success. In this comprehensive guide, we will discuss the best practices for affiliate marketing in 2023. 1. Choose the Right Niche Focus on your interests and passions Engaging with a niche that you're passionate about will make it [...]

2023-04-14T11:51:54-04:00By |Digital Marketing Tips|

How Much do YouTubers Make?

The earning potential for YouTubers varies widely based on factors such as the number of subscribers, views, niche, and monetization methods. In this comprehensive guide, we will explore the various factors that determine how much YouTubers make and discuss some strategies to maximize earnings on the platform. Factors Affecting YouTube Earnings Number of subscribers A larger subscriber base often leads to more views and engagement, which can increase revenue Number of views Earnings [...]

2023-04-14T10:53:05-04:00By |Digital Marketing Strategy|

What Is Bounce Rate?

Understanding bounce rate and learning how to optimize it can significantly improve your website's user experience and conversion rates. This comprehensive guide will explain the concept of bounce, why it's important, and provide actionable tips to help you achieve a good rate. Understanding Bounce Rate Definition Bounce rate is the percentage of single-page sessions on your website, where users leave without interacting further or visiting other pages. It is calculated by dividing the [...]

2023-04-14T06:11:05-04:00By |SEO Tips|

The Best Email Marketing Software

Email marketing remains a powerful tool for businesses to engage with their audience, build customer loyalty, and drive conversions. Choosing the right email marketing software is crucial for the success of your campaigns. In this comprehensive guide, we will discuss some of the best email marketing software available, comparing their features, pricing, and ease of use. 1. Mailchimp Mailchimp is a popular email marketing platform that offers a range of features and integrations, [...]

2023-04-14T05:52:03-04:00By |Digital Marketing Tools|

A Complete Guide to Local Keyword Research for Your SEO Campaigns

Local keyword research is essential for businesses targeting a specific geographic area or serving local customers. This comprehensive guide will walk you through the process of conducting local keyword research to optimize your SEO campaigns for a local audience. Understanding Local Keyword Research Importance of local keyword research Improve local search visibility Increase organic traffic from users searching for local products or services Enhance online presence in specific geographic regions Boost local conversions [...]

2023-04-13T15:16:14-04:00By |SEO How-to|

10 Free Ways to Promote Your Business

Promoting your business doesn't always require a large budget. With the right strategies, you can effectively market your business for free or at a minimal cost. In this comprehensive guide, we'll take a look at 10 free ways to promote your business and that'll attract new customers. 1. Leverage Social Media Create Business Profiles Set up profiles on popular platforms such as Facebook, Instagram, Twitter, and LinkedIn Ensure your profiles are complete and [...]

2023-04-13T14:59:34-04:00By |Digital Marketing Strategy|

7 Easy Steps to Build a Winning Content Marketing Strategy

A well-planned content marketing strategy is essential for driving traffic, generating leads, and building brand awareness. In this guide, we'll walk you through seven easy steps to create a winning content marketing strategy that helps you achieve your business goals. Step 1: Set Clear Goals and Objectives Define your content marketing goals Examples: Increase website traffic, generate leads, improve brand awareness, or boost customer engagement Align your goals with your overall business objectives [...]

2023-04-13T14:39:57-04:00By |Digital Marketing Strategy|

7 Easy SEO Tips You Can Implement Today

By now everybody knows Search Engine Optimization (SEO) is a vital aspect of digital marketing. It helps improve your website's visibility on all search engines, drive organic traffic, and increase conversions. This article provides you with seven easy SEO tips that you can implement today. So let's get to optimizing your website and improving its search engine ranking. Optimize Page Titles and Meta Descriptions Improve URL Structure Enhance Website Speed Use Header Tags [...]

2023-04-13T08:33:30-04:00By |SEO Tips|

Benefits of DIY Digital Marketing

The Benefits of DIY Marketing for Business Owners on Limited Budgets Where new startups and small enterprises are constantly vying for customers' attention, having an effective marketing strategy is crucial for success. However, for business owners operating on limited budgets, traditional marketing techniques and hiring professional agencies may prove to be financially challenging. This is where DIY (Do-It-Yourself) marketing comes into play, offering a cost-effective and highly adaptable alternative that allows entrepreneurs to [...]

2023-04-19T12:18:27-04:00By |Learn Digital Marketing|

How to Use a Persona in Your Marketing Campaign?

Leveraging personas in your marketing campaign can help you create targeted, effective, and personalized content that resonates with your audience. In this comprehensive guide, we will explore how to use a persona in your marketing campaign to achieve maximum results. Step 1: Align Marketing Goals with Persona Objectives Before diving into your marketing campaign, ensure that your marketing goals align with the objectives of your target persona. Aligning goals with objectives: Identify the [...]

2023-04-12T21:56:28-04:00By |Digital Marketing Tips|

How to Create a Persona?

Creating a persona is an essential step in understanding your target audience and tailoring your products, services, and marketing efforts to their specific needs and preferences. In this comprehensive guide, we will outline the steps to create a well-defined persona for your business. Step 1: Conduct Market Research Start by gathering information about your target market to create a solid foundation for your persona. Methods for conducting market research: Surveys and questionnaires Interviews [...]

2023-04-12T21:57:03-04:00By |Digital Marketing Tips|