Mark Mayo

Mark Mayo

About Mark Mayo

I’m passionate about studying and sharing my research on AI, Tech, VFX, Digital Audio-Graphics-Video, SEO-SEM, and Business. With over 16 years of industry experience as a systems integrator, I have worked with DPS, Discreet Logic Edit*, Targa 3000, and Digisuite Video Editing Systems, providing solutions to television studios, post-production facilities, and special effects houses. Since 1992, I’ve been running 601MEDIA LLC, a company named after the digital video standard CCIR-601. I help entrepreneurs with web development, media creation, promotion, lead generation, and business automation. Notice: Some articles may include content generated through AI research. The information provided is for educational and entertainment purposes only and should not be considered business, financial, legal, or any other form of advice. If interested in a Full Bio: please visit... Learn more about Mark Mayo Always Keep Learning!
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The SEO Blueprint Book Review

Book Summary The main topic of the book is search engine optimization (SEO) and the key ideas presented revolve around optimizing your website's content, structure, and performance to achieve better search rankings and attract more organic traffic. The book is a comprehensive guide on optimizing your website for search engines to increase organic traffic and improve search rankings. The book focuses on actionable strategies and tactics to maximize the effectiveness of your SEO [...]

2023-08-08T09:07:17-04:00By |Book Reviews|
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What is a Sales Funnel? And Do I Need One?

A sales funnel is a critical component of any successful online business. It helps guide potential customers through the buying process and ultimately converts them into paying customers. In this article, we will explore what a sales funnel is, how it works, and why it's essential for your business. What is a Sales Funnel? A sales funnel is a marketing concept that represents the journey potential customers go through on their way to [...]

2023-04-11T15:39:15-04:00By |Digital Marketing Strategy|
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Dotcom Secrets Book Review

Book Summary Dotcom Secrets is a comprehensive guide on leveraging sales funnels to grow your online business. The book focuses on the principles, strategies, and tactics necessary for creating effective sales funnels that convert visitors into customers. The main topic of the book is the use of sales funnels in online business growth. The key ideas revolve around understanding your target audience, crafting compelling offers, and creating high-converting sales funnels to increase revenue. [...]

2023-08-08T09:17:39-04:00By |Book Reviews|
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How to Link Google Analytics to Google Search Console in 2023

Linking Google Analytics to Google Search Console provides a more comprehensive view of your website's performance, combining valuable data from both platforms. This guide will walk you through the process of linking Google Analytics to Google Search Console in 2023. Table of Contents Prerequisites Link Google Analytics to Google Search Console Verify the Connection Access Search Console Data in Google Analytics 1. Prerequisites Before linking Google Analytics and Google Search Console, make sure [...]

2023-04-11T14:55:30-04:00By |Digital Marketing Workshops|
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How to Set Up Google Analytics in 2023

Google Analytics is a powerful tool that allows you to track and analyze your website's traffic, user behavior, and conversions. This comprehensive guide will walk you through the process of setting up Google Analytics in 2023. Table of Contents Create a Google Account Sign Up for Google Analytics Set Up a Property Configure Your Reporting View Install Google Analytics Tracking Code Global Site Tag (gtag.js) Google Tag Manager Verify Your Tracking Code Explore [...]

2023-04-11T14:39:52-04:00By |Digital Marketing Workshops|
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How to Set Up Google Search Console in 2023

Google Search Console is an essential tool for webmasters to monitor and optimize their websites. It provides valuable insights into your site's performance, search traffic, and user engagement. In this comprehensive guide, we will walk you through the steps to set up Google Search Console in 2023. Table of Contents Create a Google Account Access Google Search Console Add Your Website Property Verify Your Website HTML File Upload HTML Tag Google Analytics Google [...]

2023-04-11T13:56:14-04:00By |Digital Marketing Workshops|
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How to Rank Higher on Google in 2023

In today's digital age, ranking high on Google is critical for businesses and individuals alike. With millions of websites out there, it's becoming increasingly difficult to stand out and get noticed. However, by implementing certain strategies, you can improve your chances of ranking higher on Google's search engine results page (SERP). Here are some tips to help you achieve better rankings in 2023: 1. Create High-Quality Content The first and most important step [...]

2023-04-11T13:14:36-04:00By |SEO How-to|
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How to build a proper SEO Silo Structure

A well-structured SEO silo can help improve your website's search engine rankings, user experience, and overall organization. This comprehensive guide will outline the steps to build an effective SEO silo structure for your website. Step 1: Understand the Concept of SEO Silo What is an SEO silo? An SEO silo is a method of organizing and grouping related content on your website to establish topical relevance and authority Benefits of an SEO silo [...]

2023-04-11T10:00:06-04:00By |SEO How-to|
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A Complete Guide to Search Intent

Understanding search intent is crucial for creating content that effectively addresses users' needs and drives organic traffic to your website. This comprehensive guide will explore the concept of search intent, its importance in SEO, the different types of search intent, and how to optimize your content to align with user intent. What is Search Intent? Definition Search intent, also known as user intent or keyword intent, refers to the primary goal or purpose [...]

2023-04-11T09:59:53-04:00By |SEO How-to|
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How to Dominate with Ahrefs for SEO

Ahrefs is a powerful SEO tool that can help you gain a competitive edge and dominate your niche. In this comprehensive guide, we'll outline how to leverage Ahrefs' features and data to optimize your website, outrank your competitors, and achieve higher search engine rankings. Step 1: Analyze Your Website's Performance Use Ahrefs' Site Explorer Enter your domain to review your website's overall SEO performance and health Assess your domain rating (DR) and URL [...]

2023-04-11T09:59:47-04:00By |SEO How-to|
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How to Use Ahrefs for Digital Marketing

Ahrefs is a powerful digital marketing tool that offers a wealth of data and insights to improve your online presence and grow your business. In this comprehensive guide, we'll explore how to use Ahrefs effectively for various digital marketing tasks, such as keyword research, competitor analysis, backlink analysis, and content optimization. Step 1: Set Up Your Ahrefs Account Sign up for an Ahrefs account Choose a subscription plan that suits your needs and [...]

2023-04-10T18:27:23-04:00By |Digital Marketing Strategy|
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How to Improve Your Site’s E-A-T

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a set of guidelines that Google uses to evaluate and rank the quality of content on websites. Improving your site's E-A-T can have a significant impact on your search engine rankings and overall online visibility. In this comprehensive guide, we'll explore various strategies to enhance your site's E-A-T. Expertise Showcase your knowledge Create high-quality content Research your topics thoroughly Write in a clear and concise manner Use [...]

2023-04-11T09:59:22-04:00By |SEO How-to|
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Mastering the UV Wrap for a Box in Blender 3.1: Creating a Spec Advert Animation

Introduction Creating a visually striking and engaging advertisement is crucial in capturing the attention of viewers. One way to achieve this is by using Blender 3.1, a powerful and versatile 3D graphics software. In this blog post, we will guide you through the process of UV wrapping a box in Blender 3.1 and applying it to a spec advertisement animation. UV wrapping is an essential technique that allows you to apply textures or [...]

2023-04-14T09:15:47-04:00By |Motion Graphics|
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20 Killer Digital Marketing Tips for 2023

Digital marketing is constantly evolving and it can be difficult to keep up with the latest trends and best practices. I have compiled my 20 best digital marketing tips for 2023 to help you stay ahead of the game. 1. Prioritize User Experience In 2023, user experience will be more important than ever before. Make sure your website is easy to navigate, loads quickly, and is mobile-friendly. Focus on creating a seamless user [...]

2023-04-10T07:56:53-04:00By |Digital Marketing Tips|
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How to Write Copy That Sells Book Review

Book Summary The main topic of the book is effective copywriting that drives sales and customer engagement. The author, Ray Edwards, provides a step-by-step guide to crafting persuasive and engaging sales copy that resonates with readers, enabling businesses to generate more revenue, engage more customers, and grow their market share. Title, Author: How to Write Copy That Sells by Ray Edwards Disclosure: I am a participant in the Amazon Services LLC Associates Program, [...]

2023-08-08T09:26:11-04:00By |Book Reviews|
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Using Midjourney AI ART to Design Your Own T-Shirts and Leverage POD Services to Market your Brand

Creating unique and eye-catching t-shirt designs has become increasingly popular, especially with the rise of print-on-demand (POD) services. In this article, we will explore how you can use Midjourney AI ART to design your own t-shirts and leverage POD services for print fulfillment ultimately marketing your business brand. Table of Contents Introduction to Midjourney AI ART Designing T-Shirts with Midjourney AI ART Overview of Print-on-Demand Services Selecting the Right POD Service for Your [...]

2023-04-11T10:53:19-04:00By |AI Art, Digital Marketing Tips|
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Royalty-free Images use leads to Freedom from Prosecution! Plus it’s good for SEO

At all cost: Avoid using images belonging to others without permission In the modern digital era, maintaining an online presence is vital for businesses. Websites serve as crucial platforms for presenting products or services and connecting with prospective customers. To create distinctive and captivating websites, businesses often use images, but it's imperative to source them legally and ethically. This is where royalty-free images become invaluable. Use Royalty-free images Royalty-free images can be utilized [...]

2023-04-11T10:37:28-04:00By |Digital Marketing Strategy|
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Killing Marketing Book Review

Book Summary Killing Marketing explores how innovative businesses are transforming the way they approach marketing by turning marketing costs into profit centers. The authors argue that traditional marketing approaches are outdated and need to be replaced by creating and monetizing valuable content that serves and engages audiences. Title, Author: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose Disclosure: I am a participant in the [...]

2023-08-08T09:36:43-04:00By |Book Reviews|
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Thoughts on a Businesses Approach to Change, The Tree Frog Way

In today's fast-paced and ever-evolving business landscape, it is crucial for organizations to be adaptable and resilient. One inspiring example to learn from is the tree frog, a creature that has mastered the art of adapting to its environment. In this article, we will explore the various ways the tree frog's approach can be applied to modern business practices. The Tree Frog's Secrets to Adaptation The tree frog has developed several traits and [...]

2023-04-11T10:35:11-04:00By |Digital Marketing Strategy|
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Book Review: Influence: The Psychology of Persuasion, Revised Edition

Book summary Influence: The Psychology of Persuasion explores the psychological principles that underlie the art of persuasion. Title, Author: Influence: The Psychology of Persuasion by Robert B. Cialdini Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. This means that, at no additional cost to you, I may earn [...]

2023-08-08T09:50:15-04:00By |Book Reviews|
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Prompt Engineering for Midjourney

In this article, we'll explore the art and science of prompt engineering as a means to enhance the user experience and interactions with AI language models, specifically tailored for Midjourney. Table of Contents Introduction to Prompt Engineering Techniques for Prompt Engineering Applying Prompt Engineering in Midjourney Measuring Success Wrapping up Introduction to Prompt Engineering Prompt engineering is the process of crafting input text to guide the behavior and output of AI language models, [...]

2023-04-07T20:54:22-04:00By |AI Art|
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How to Deal with Procrastination: A Guide to Overcoming Inertia

Don't let procrastination hold you back from achieving your dreams. In this comprehensive guide, inspired by the wisdom of Dan Kennedy, we'll explore strategies to overcome procrastination, so you can regain control of your time and your life. The Procrastination Epidemic Procrastination is a pervasive issue that plagues people from all walks of life. Whether it's putting off a work project, avoiding household chores, or delaying exercise, we all experience it to some [...]

2023-05-24T12:37:05-04:00By |Learn Business Development|
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How to Optimize Local SEO for “Near Me” Searches

Local search engine optimization (SEO) has become increasingly important for businesses looking to attract nearby customers. With the rise of "near me" searches, it's essential for companies to optimize their websites and online presence to rank well in these local searches. In this article, we'll explore some tips and strategies for optimizing your local SEO for "near me" searches. Table of Contents Understanding "Near Me" Searches Claim and Optimize Your Google My Business [...]

2023-04-11T09:58:25-04:00By |SEO How-to|
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ChatGPT: Unleashing the Benefits for Small Businesses

ChatGPT is not only a powerful language model, but it can also be a game-changer for small businesses. By utilizing prompts effectively, businesses can obtain high-quality responses from ChatGPT that can transform their operations, improve conversions, and enhance productivity. In this article, we will explore some ways small businesses can harness the power of ChatGPT. Prompt Hacks for Better Results 1. Use a Prompt Marketplace Promptbase is an online marketplace where you can [...]

2023-04-11T10:52:08-04:00By |Digital Marketing Tips, DIY Content Creation|
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How Much Should SEO Cost per Month?

As businesses continue to prioritize online presence, understanding the costs of Search Engine Optimization (SEO) is crucial. This comprehensive guide will explore the various factors that influence monthly SEO costs and the different pricing models available. Factors Affecting Monthly SEO Costs Before discussing specific pricing models, let's review the factors that can influence the cost of monthly SEO services: 1. Agency vs. Freelancer Agency Tend to have higher costs due to larger overhead [...]

2023-04-11T09:58:17-04:00By |SEO How-to|
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Guide to Google Topical Authority

Google's search algorithm is a complex and ever-evolving entity designed to provide users with the most relevant and valuable information for their queries. One of the key factors that Google considers when ranking content is 'topical authority'. This article will explore why topical authority is essential and how it helps Google deliver the best search results to its users. Defining Topical Authority Topical authority refers to the expertise and credibility of a website [...]

2023-05-05T04:40:37-04:00By |Google, SEO - SEM|
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Step-by-step guide to increasing Google bot crawl rate of your website.

April 6, 2023 Check your website's crawl rate Optimize your website speed Use a sitemap Use robots.txt Produce high-quality content Build backlinks Fix crawl errors Request re-indexing Check your website's crawl rate: The first step is to check your website's current crawl rate by accessing your Google Search Console account. From the Dashboard, click on "Crawl Stats" under "Crawl" to see how frequently Google is crawling your website. ↪ back to TOC Optimize [...]

2023-04-11T09:57:56-04:00By |SEO How-to|
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Expert Secrets Book Review

Book Summary Expert Secrets is a comprehensive guide on how to build an online business by converting online visitors into loyal, lifelong customers by establishing yourself as an expert in your niche and utilizing effective marketing strategies. Title, Author: Expert Secrets by Russell Brunson Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising [...]

2023-08-08T10:00:10-04:00By |Book Reviews|
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