Mark Mayo

Mark Mayo

About Mark Mayo

I’m passionate about studying and sharing my research on AI, Tech, VFX, Digital Audio-Graphics-Video, SEO-SEM, and Business. With over 16 years of industry experience as a systems integrator, I have worked with DPS, Discreet Logic Edit*, Targa 3000, and Digisuite Video Editing Systems, providing solutions to television studios, post-production facilities, and special effects houses. Since 1992, I’ve been running 601MEDIA LLC, a company named after the digital video standard CCIR-601. I help entrepreneurs with web development, media creation, promotion, lead generation, and business automation. Notice: Some articles may include content generated through AI research. The information provided is for educational and entertainment purposes only and should not be considered business, financial, legal, or any other form of advice. If interested in a Full Bio: please visit... Learn more about Mark Mayo Always Keep Learning!

Leverage X to Connect with Customers

Leverage X to Connect with Customers Businesses are constantly seeking innovative ways to engage with their audience and build lasting relationships. Today we'll talk about X (formerly known as Twitter), a powerful social media platform that has revolutionized the way companies interact with their customers. Our article goes into the art of leveraging X to forge meaningful connections with your target market, exploring strategies that go beyond mere promotional tweets to create genuine, [...]

2024-09-09T17:03:46-04:00By |Social Media Marketing|

What is Chain of Thought and How Does it Work?

What is Chain-of-Thought Prompting and How Does it Work? Chain-of-thought (CoT) is a powerful reasoning technique in artificial intelligence (AI) models, particularly large language models (LLMs) like GPT. This methodology breaks down complex problems into smaller, more manageable steps, enabling AI to produce more accurate and contextually aware results. The rise of CoT is pivotal in innovation and technology management, driving advancements in AI's ability to solve problems with human-like reasoning capabilities. In [...]

What is Keyword Cannibalization?

Fireside chats with ChatGPT: What is Keyword Cannibalization? Keyword cannibalization occurs when multiple pages on the same website target the same or very similar keywords. This leads to these pages competing against each other in search engine results, which can dilute their effectiveness. Instead of one strong, authoritative page ranking well, multiple weaker pages might rank lower. This can confuse search engines and users, ultimately hurting your site's SEO performance. For example, if [...]

Long-Term AI Success

Long-Term AI Success Why AI is Essential for Long-Term Success As industries evolve at breakneck speeds, staying ahead of the curve means integrating AI into your core strategy. This article delves into the critical reasons why AI is not merely an option but an essential tool for long-term success. We'll explore how AI revolutionizes decision-making, enhances efficiency, and drives innovation, all while providing a competitive edge that can secure your organization's future. Throughout [...]

2024-09-08T14:20:46-04:00By |AI in Business|

Payroll Processing Automation

Payroll Processing Automation One such area that has seen significant transformation is payroll processing. Traditionally, payroll has been a time-consuming, error-prone task involving manual calculations, paper-based processes, and endless hours of work. However, with the advent of payroll processing automation, businesses can now streamline their payroll operations, ensuring accuracy, compliance, and efficiency. Today's article will dive into the world of payroll processing automation. You’ll learn what it is, how it works, and why [...]

2024-09-24T09:26:27-04:00By |AI Automation|

How can I utilize Q&A sites like Quora or Reddit for link building?

Fireside chats with Perplexity AI: How can I utilize Q&A sites like Quora or Reddit for link building? Based on the search results and best practices for link building, here are some key strategies for utilizing Q&A sites like Quora or Reddit for link building: Focus on providing value, not just getting links The most important principle is to prioritize offering genuinely helpful, high-quality answers rather than just trying to insert links. Your [...]

2024-09-08T14:20:56-04:00By |Fireside chats with AI|

Creating Social Connections

Creating Social Connections in a Disconnected World The rise of digital platforms, remote work, and artificial intelligence (AI) has enhanced our capabilities but at the cost of authentic human interaction. This article will peek into the complex issue of creating social connections in this increasingly fragmented and disconnected environment. We’ll explore the underlying causes, the role technology plays, and the strategies that can be used to foster genuine relationships in both personal and [...]

2024-09-20T21:03:59-04:00By |Small Business 101|

AI Filmmaking Revolution Starts in 10

Fireside chat with an AI: How will AI video disrupt the video production and movie production industries? AI is poised to significantly disrupt both video production and movie production industries in several key ways, transforming workflows, cost structures, and creative possibilities. Here’s how AI will likely reshape these fields: 1. Automation of Labor-Intensive Tasks AI can automate many time-consuming tasks, reducing both production time and costs: Editing and Post-Production: AI-driven tools like Adobe's [...]

2024-09-28T06:19:46-04:00By |Fireside chats with AI, Video|

AI ART generated in Midjourney

Artificial Intelligence (AI) is poised to bring about a significant transformation in the art scene, influencing not only how art is created but also how it is perceived, distributed, and valued. Here's how AI art is expected to revolutionize the art world: Democratization of Art Creation Lowering Barriers to Entry: AI tools enable individuals without formal artistic training to create visually compelling artwork. Platforms that utilize AI algorithms can generate images, music, or [...]

2024-09-22T09:39:15-04:00By |AI Art|

16 Task AI Automation Solves Today

AI Automation Can Solve These 16 Time Sucking Task Today AI automation is revolutionizing business efficiency by tackling time-consuming tasks. From automating customer support and content creation to managing inventory and employee time tracking, AI handles tasks that drain valuable hours. Businesses can streamline operations like lead qualification, report generation, and project management, allowing teams to focus on high-impact activities. Automating routine processes such as appointment scheduling, financial reporting, and personalized product recommendations [...]

2024-09-21T10:51:35-04:00By |AI Automation|

SEO Click Depth

Fireside chat with ChatGPT AI: Does Click Depth Matter More for SEO than URL Structure? Both click depth and URL structure are important for SEO, but they impact search rankings and user experience in different ways. Let's break down their roles and determine which one might matter more: Click Depth Definition: Click depth refers to how many clicks it takes for a user (or search engine bot) to reach a specific page from [...]

What is Artificial General Intelligence?

Fireside chats with ChatGPT: What is Artificial General Intelligence? Artificial General Intelligence (AGI) refers to a type of artificial intelligence that has the ability to understand, learn, and apply knowledge in a general, human-like manner across a wide range of tasks and domains. Unlike current AI systems, which are typically specialized and limited to specific tasks (such as image recognition, natural language processing, or playing chess), AGI would possess the capability to perform [...]

What is Make?

What is Make? Make.com is an innovative platform that allows users to automate workflows between different apps and services. Originally known as Integromat, Make empowers individuals, startups, and enterprises to create robust integrations without requiring extensive coding skills. Whether you're automating simple tasks or building complex workflows, Make is a vital tool for modern innovation and technology management. Table of Contents Introduction How Does Make Work? Key Features Integrations Use Cases for Make [...]

2024-09-23T12:12:35-04:00By |AI Automation|

What innovative link-building strategies are currently effective?

Fireside chats with Perplexity AI: What innovative link-building strategies are currently effective? Based on the search results and my expertise in SEO, here are some innovative and effective link-building strategies that are currently working well in 2024: Interactive Content Creation Developing interactive tools, calculators, quizzes, or data visualizations that provide unique value to users can naturally attract high-quality backlinks. This type of content is often more engaging and shareable than traditional static content. [...]

Leverage AI to Increase Profits

How to Leverage AI to Increase Profits Artificial Intelligence (AI) is no longer just a futuristic concept—it's a tangible, transformative tool that businesses across industries are leveraging to gain a competitive edge. Capitalizing on AI to Improve Profit Margins, this article dives into the world of AI, unpacking how businesses can harness this powerful technology to boost profitability. Leveraging AI to Increase Profits, AI offers tons of opportunities to enhance efficiency, reduce costs, [...]

2024-09-08T14:21:48-04:00By |AI in Business|

What is a bootstrap company?

Fireside chat with Claude AI: What is a bootstrap company? A bootstrap company, also known as a bootstrapped company, is a business that is started and grown using the founder's personal resources or the company's own revenue, without relying on external funding from investors. Here are some key points about bootstrap companies: 1. Self-funding: Founders use their own savings, personal loans, or credit cards to finance the initial stages of the business. 2. [...]

What are the best strategies for acquiring high-quality backlinks?

Fireside chats with Perplexity AI: What are the best strategies for acquiring high-quality backlinks? Based on the search results and my expertise in SEO, here are some of the best strategies for acquiring high-quality backlinks in 2024: Create exceptional, link-worthy content Producing high-quality, unique content is still one of the most effective ways to earn backlinks naturally. Focus on creating: "Skyscraper" content that significantly improves upon existing resources Ultimate guides and comprehensive resources [...]

Leverage AI to Deliver More Value

How to Leverage AI to Deliver More Value to Your Clients Businesses that successfully leverage AI to deliver more value can offer more to their clients, improve operational efficiency, and stay ahead of the competition. But how exactly can AI be harnessed to deliver tangible benefits to your clients? This article will dive deep into practical strategies, real-world applications, and expert insights that will help you understand and implement AI in ways that [...]

2024-09-08T14:22:21-04:00By |AI in Business|

Safeguarding Performers Digital Likeness

"Safeguarding Performers" Digital Likeness: A New Era of Protection On September 17, 2024, California Governor Gavin Newsom signed two bills aimed at protecting actors and performers digital likeness in audio and visual productions, including those who have passed away. These bills are designed to offer greater safeguards in the entertainment industry amid the increasing use of Artificial Intelligence (AI) and digital media technologies. SAG-AFTRA President Fran Drescher joined Governor Newsom in celebrating the [...]

2024-09-18T06:22:32-04:00By |AI Industry|

Backlinks remain an important factor

Backlinks remain an important factor for SEO in 2024 One factor has consistently stood the test of time: backlinks. As we navigate through 2024, the importance of backlinking in SEO strategies remains undeniable. Despite the constant updates to search algorithms and the emergence of new ranking factors, backlinking continues to play a pivotal role in determining a website's authority, relevance, and ultimately, its position in search engine results pages (SERPs). This quick read [...]

2024-09-18T06:20:52-04:00By |SEO Tips|

What is Narrow AI?

Fireside chats with ChatGPT: What is Narrow AI? Narrow AI, also known as Weak AI, refers to artificial intelligence that is designed and trained to perform a specific task or a limited set of tasks. Unlike General AI (AGI), which would have the ability to understand, learn, and apply intelligence across a broad range of activities like a human, Narrow AI is focused on one particular area. For example, a Narrow AI system [...]

OpenAI passes IQ 120

Fireside chat with ChatGPT 4o AI: real-time: Did OpenAI really pass IQ 120? OpenAI's recent model, "o1," has achieved an IQ score of 120 on the Norway Mensa IQ test, marking a significant leap in the AI's reasoning and problem-solving capabilities. This puts it well above the average human IQ of 100, suggesting that the AI is now capable of cognitive tasks typically associated with highly intelligent humans. The test results showed that it answered [...]

Peak engagement times to post on Social Media

Fireside chat with ChatGPT 4o AI: real-time: What are the peak engagement times to post on Facebook ? The best times to post on Facebook in 2024 can vary depending on your target audience and industry, but there are some general trends to consider: Best Times to Post by Day: Monday through Thursday: The most consistent engagement is seen between 9 a.m. and 3 p.m., with mid-morning to mid-afternoon being particularly effective. Wednesday [...]

General Ledger

General Ledger: The Backbone of Financial Management Running a business is akin to steering a ship through stormy seas—without the right tools, it's nearly impossible to stay on course. One of the most crucial navigational instruments in a business's arsenal is the General Ledger(GL). Whether you're a seasoned financial professional or a small business owner trying to wrap your head around the numbers, understanding the (GL) is essential. This article will dive into [...]

2024-09-08T14:22:52-04:00By |Small Business 101|

UI and UX Developer

What is the Difference Between UI and UX Developer? Terms like UI (User Interface) and UX (User Experience) are often used interchangeably, leading to confusion even among seasoned professionals. However, while these roles may share some overlap, they are fundamentally distinct disciplines, each requiring a unique set of skills, mindsets, and approaches. In this quick read article, we’ll delve into the intricacies of what sets UI and UX developers apart. You’ll gain a [...]

Do This if You’re in Startup Mode

Do This if You're in Startup Mode for Your Business Starting a business is exhilarating and daunting in equal measure. You're juggling multiple hats—marketer, financier, and strategist—while trying to bring your innovative idea to life. The startup phase is critical because it sets the foundation for growth, scalability, and sustainability. Without a structured approach, even the most promising ventures can falter. In this article, you'll learn key strategies and actions to take during [...]

2024-09-08T14:23:17-04:00By |Small Business 101|

Negative Opinion of AI? How to Change it

How to Change a Negative Opinion of AI, Preferably ChatGPT Negative Opinion of AI, despite AI's rapid adoption, has a cloud of skepticism and negativity looming over AI, particularly when it comes to conversational models like ChatGPT. Many people harbor fears about AI, driven by concerns about privacy, job security, and the potential for machines to outsmart humans. These fears are often amplified by sensationalized media stories and a general misunderstanding of how [...]

2024-09-16T10:08:16-04:00By |AI in Business|