Mark Mayo

Mark Mayo

About Mark Mayo

I’m passionate about studying and sharing my research on AI, Tech, VFX, Digital Audio-Graphics-Video, SEO-SEM, and Business. With over 16 years of industry experience as a systems integrator, I have worked with DPS, Discreet Logic Edit*, Targa 3000, and Digisuite Video Editing Systems, providing solutions to television studios, post-production facilities, and special effects houses. Since 1992, I’ve been running 601MEDIA LLC, a company named after the digital video standard CCIR-601. I help entrepreneurs with web development, media creation, promotion, lead generation, and business automation. Notice: Some articles may include content generated through AI research. The information provided is for educational and entertainment purposes only and should not be considered business, financial, legal, or any other form of advice. If interested in a Full Bio: please visit... Learn more about Mark Mayo Always Keep Learning!

The Rise of AI

The Rise of AI and the Future of Work In recent years the rise of AI, artificial intelligence (AI) has sparked both excitement and concern across various industries. As AI technologies advance, the implications for the workforce are profound, touching on everything from job displacement to the creation of entirely new fields. One such discussion, captured vividly in a video by Dr. Kai-Fu Lee, a renowned AI expert and former president of Google [...]

2024-08-20T07:30:07-04:00By |AI in Business|

Free AI Prompts 2

Share a memory of your favorite childhood toy and why it was special. Describe the taste and texture of biting into a fresh apple. Narrate a day in the life of a high school student preparing for exams. Explain the feeling of missing an important event or milestone. Recall the joy of baking cookies with a loved one during the holidays. Imagine the nervousness of speaking in front of a large crowd. How [...]

Free AI Prompts

How would you rephrase this to make it more conversational? Can you add a personal touch or anecdote to this paragraph? How can this be simplified for a general audience to understand? Is there a way to make this sentence more emotionally engaging? How might this be written in a more active voice? Can this information be framed in a story format? Where can we add rhetorical questions to engage readers? How might [...]

Pain Points, How to Identify

How to Identify the Pain Points of Your Avatar Understanding the pain points of your target audience, or "avatar," is crucial to the success of any marketing strategy. Your avatar is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. One of the most important aspects of this understanding is identifying the issues of your avatar—those specific problems or challenges that your product or [...]

2024-08-20T06:11:24-04:00By |Digital Marketing How To|

Free Sales Closing Guide

Free Sales Closing Guide Welcome to your free sales closing guide, mastering the art of closing sales. Whether you're a seasoned sales professional or just starting out, this short guide is designed to equip you with the essential tools and strategies to close deals effectively. In the highly competitive world of sales, closing is where the magic happens. It’s the moment of truth where all your efforts culminate in a win or a [...]

2024-08-18T19:21:57-04:00By |Small Business 101|

Create a Customer Persona

How to Create a Customer Persona: A Comprehensive Guide Knowing who your customers are, what they need, and how they behave is the key to creating effective marketing strategies, improving customer retention, and driving sales. One of the most effective tools to achieve this understanding is the creation of a customer persona. In this article, we will dive deep into the process of creating a customer persona, a semi-fictional representation of your ideal [...]

2024-08-17T13:14:18-04:00By |Digital Marketing How To|

Target Customer Research

Why Is Target Customer Research Important? When it comes to building a successful business, one of the most overlooked yet critical components is target customer research. Whether you're a startup looking to make your mark or an established business aiming to expand, understanding your target customer isn't just an advantage—it's a necessity. In this article, we'll delve deep into the reasons why it is paramount, how it can transform your business, and the [...]

2024-08-17T10:54:21-04:00By |Digital Marketing Strategy|

What is Industry 4.0?

What is Industry 4.0? Industry 4.0 has emerged as a transformative force reshaping the manufacturing sector and beyond. Often referred to as the Fourth Industrial Revolution, Industry 4.0 is characterized by the integration of digital technologies into the physical production environment, leading to unprecedented levels of automation, data exchange, and interconnected systems. This revolution builds on the foundations laid by previous industrial revolutions—steam power, electricity, and computerization—but pushes the boundaries further by combining [...]

2024-09-23T12:16:39-04:00By |AI Automation|

Using Color to Induce Emotion

Using Color to Induce Emotion Introduction Color Emotion, colors have an incredible power over our emotions and perceptions. They can influence our mood, thoughts, and even behaviors without us even realizing it. The use of color in marketing, design, and art isn't just about making things look appealing; it's about strategically eliciting specific emotional responses from the audience. In this article, you'll dive deep into the fascinating world of color psychology and learn [...]

2024-08-07T21:15:24-04:00By |Psychology of Persuasion|

Data Analytics for Absolute Beginners

Data Analytics for Absolute Beginners Introduction In today's data-driven world, understanding data analytics has become essential for professionals across various industries. Whether you're a marketer aiming to optimize campaign performance, a business owner looking to make informed decisions, or a student curious about the power of data, this guide is designed for you. We’ll break down the basics, demystify jargon, and provide you with practical knowledge to kickstart your journey. In this article, [...]

2024-08-11T16:42:02-04:00By |Small Business 101|

Beginners Guide to Reading Financial Statements

How to Read Financial Statements: For Beginners Introduction Reading Financial Statements as a beginner, diving into the world of financial statements might feel like navigating uncharted waters. But fear not, this article is your compass, guiding you through the basics with clarity and confidence. Financial statements are the backbone of any business, offering a window into its health, performance, and potential. Understanding these documents empowers you to make informed decisions, whether you're an [...]

2024-08-07T12:50:38-04:00By |Small Business 101|

Choosing the Right Business Structure

Choosing the Right Business Structure: LLC, S-Corp, or Sole Proprietorship? Starting a new business involves making critical decisions that will affect your operations, taxes, and legal responsibilities. One of the first and most important choices you'll face is selecting the right business structure. This article will guide you through the nuances of Limited Liability Companies (LLCs), S-Corporations (S-Corps), and Sole Proprietorships. By the end of this quick guide, you'll have a clear understanding [...]

2024-08-07T11:47:24-04:00By |Small Business 101|

Make Money Online Teaching

Make Money Online Teaching: A Quick Guide With the rise of the digital age, making money online has never been more accessible or diverse. One of the most promising avenues is online teaching. This method not only allows you to share your expertise with a global audience but also offers substantial financial rewards. Let’s dive into how you can capitalize on this opportunity and build a lucrative online teaching career. The Rise of [...]

2024-08-04T13:17:45-04:00By |Make Money Online|

Skillshare Teacher / Host Rules and Requirements Summary

Skillshare Teacher / Host Rules and Requirements Summary: General Rules: By using Skillshare services, uploading content, or participating in referral programs, you agree to these Rules and Requirements, in addition to Skillshare's Terms of Service and Privacy Policy. Skillshare can change these rules at any time and will notify you of significant changes. I. Teacher Content: You retain ownership of your content, except for work made for hire by Skillshare. You must have [...]

2024-08-04T15:26:55-04:00By |Make Money Online|

Emotional Intelligence for Personal and Business Development

Emotional Intelligence for Personal and Business Development Are you aiming to enhance your self-awareness, improve your relationships, or boost your career? Understanding and developing your EI can be a game-changer. In this outline, we'll dive into the facets of emotional intelligence, explore its significance in personal growth and business success, and provide you with actionable strategies to harness its power. What You Will Learn By the end of this outline, you will: Understand [...]

2024-08-04T12:44:43-04:00By |Mindset|

Best Practices for Qualifying Clients

Best Practices for Qualifying Clients Introduction Qualifying clients is a critical skill that can make or break your business relationships. In this quick guide, you'll learn the ins and outs of client qualification—how to identify the right clients for your services and ensure that the relationship is mutually beneficial. We will delve into various methods, tools, and strategies that industry professionals use to streamline this process. By the end of this quick guide, [...]

2024-08-01T17:08:45-04:00By |Small Business 101|

Blowing Up Your Growth Mindset

Blow Up Your Growth Mindset, Self-Reflection and Awareness. It's now 5:30 am on a quiet Friday morning. While listening to Peter Diamandis on Tom Bilyeu's YouTube channel I decided to ask a few questions to a world renowned Psychologist... ChatGPT-4o. Yes, today's featured image was generated by ChatGPT. Table of Contents What field of study pertains to mindset? What is the most effective way for me to assess my mindset? Is there a difference [...]

2024-08-02T07:49:46-04:00By |Mindset|

Pricing Products and Services Effectively

How to Price Your Products and Services Effectively Introduction Welcome, savvy entrepreneur! Pricing your products and services effectively can be one of the most daunting yet crucial aspects of running a successful business. In this article, you'll learn not just the art of setting prices, but the science behind it. We'll delve into strategies that balance competitiveness and profitability, ensuring you attract customers while maintaining healthy margins. Whether you're launching a new product [...]

2024-08-01T15:57:58-04:00By |Small Business 101|

Storytelling for Products

Storytelling for Products: Captivating Your Audience Introduction In today's highly competitive market, capturing the attention of your audience is more challenging than ever. The key to standing out lies in the power of storytelling—a timeless art that transforms your product from a mere commodity into an unforgettable experience. In this article, we’ll dive deep into the essence of product storytelling, exploring its significance, methodologies, and best practices. By the end, you'll have a [...]

2024-08-01T13:54:42-04:00By |Content Business Strategy|

What is the difference between revenue and profit?

Difference Between Revenue and Profit Revenue and profit are key financial metrics for any business, but they represent different aspects of financial performance. Revenue Definition: Revenue, also known as sales or turnover, is the total income generated from normal business operations, including the sale of goods and services. Calculation: Revenue is calculated by multiplying the price of goods or services by the number of units sold. For instance, if a company sells 1,000 [...]

2024-07-17T20:55:53-04:00By |Small Business 101|

Percentage of US businesses that generate under 1 million dollars?

What percentage of businesses in the US generate under 1 million dollars income? Answer: In 2024 approximately 91% of small businesses in the United States generate less than $1 million in revenue annually. This figure underscores the significant number of small enterprises operating with relatively modest earnings compared to larger corporations. Additionally, about 86% of small business owners earn an annual salary of less than $100,000, and 77.7% of nonemployer establishments (businesses without [...]

2024-08-07T11:12:37-04:00By |Small Business 101|

Godot Game Engine vs. Unity

Godot Game Engine vs. Unity: A Comprehensive Comparison In this article, we'll dive into two popular game development engines: Godot and Unity. Understanding the strengths and weaknesses of each platform is crucial for making informed decisions about your game development projects. Table of Contents Introduction Brief Overview of Godot Brief Overview of Unity Ease of Use Performance Community and Support Cost and Licensing Top 10 Frequently Asked Questions Final Thoughts Sources Introduction Game [...]

Start a New Career as a Game Developer

Are you interested in a career in game development but worried about the high cost of entry? You're in luck! This article will guide you through starting a game development career using the free and powerful Godot Game Engine. By the end of this read, you'll have a clear understanding of what Godot offers, how to get started, and why it might be the perfect tool for your game development journey. Start a [...]

Make Money, How to Host Your Browser Game on itch.io

Ever wondered how to turn your browser game into a money-maker? Hosting it on itch.io could be your golden ticket. By embedding your game on this popular platform, you can invite players to donate any amount they want. Let’s dive into the steps and strategies to maximize your earnings. Make Money from Your Browser Game by Hosting It on itch.io Got a cool browser game that people just can't get enough of? Hosting [...]

2024-06-10T10:40:42-04:00By |Make Money Online|

Game Assets as a Side Hustle

Are you a creative soul looking to turn your talents into a profitable side hustle? Look no further! Creating game assets could be your ticket to earning extra income while doing something you love. This guide will walk you through everything you need to know to get started, from the tools you'll need to the best marketing strategies. Introduction The gaming industry is booming, and with it comes a growing demand for high-quality [...]

2024-06-05T14:12:29-04:00By |Gaming Assets|

Details of the Google algorithm leaked!

Google's Secret SEO Tactics Exposed in Major Document Leak Rand Fishkin received thousands of leaked Google Search API documents from an anonymous source, revealing critical insights into Google's search operations. These documents suggest Google's use of clickstream data from the Chrome browser, debunking Google's public denials about employing click-centric user signals and subdomain ranking. The leak includes detailed modules on Google's internal systems like NavBoost, which analyzes user engagement to refine search results. [...]

2024-09-06T13:39:55-04:00By |Google|

Brand Matters More Than Anything Else

I've been harping on branding for many years now. Once you're branded your potential customers will search for you by name. That means you'll be #1 in Google for that search. Let that sink in for a minute. The battle for keywords will become less important. A compelling brand creates a unique connection with customers, fostering loyalty, trust, and recognition. Explore why brand matters more than anything else and how businesses can leverage [...]

2024-06-04T13:33:01-04:00By |Brand Marketing|

New videos are in the works

601MEDIA Studio II is 98% completed. I am a firm believer in leveraging video to brand yourself and your business. In mid 2024 and moving forward it's never been so important. After more than 30 years I find myself back at the beginning. 601MEDIA started out as a post production facility. But my business acumen was lacking and I found myself getting screwed taken advantage of more than I got paid. Eventually I [...]

2024-06-05T13:27:30-04:00By |DIY Content Creation|