The Research Blog

Book Summary "Raving Fans" focuses on the theme of exceeding customers' expectations to the point where they become enthusiastic advocates for your business - turning them into "raving fans". Rather than merely satisfying customers, businesses should aim to create memorable experiences. Title, Author: Raving Fans: A Revolutionary Approach to Customer Service by Kenneth Blanchard, Sheldon Bowles, Rick Adamson, Kate Borges, & 1 more Disclosure: I am a participant in the Amazon Services LLC [...]

Book Summary "Delivering Happiness" dives deep into the story of Tony Hsieh and the rise of Zappos, an online shoe company. The book not only highlights the importance of corporate culture and customer service but also asserts that by focusing on the happiness of those around you, business success will follow. Title, Author: Delivering Happiness by Tony Hsieh Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising [...]

Book Summary The Innovator’s Dilemma dives deep into why large, well-established companies can be overtaken by upstarts in times of industry change, and how leaders can identify and exploit the opportunities that disruption presents. Christensen introduces the concepts of sustaining and disruptive technologies and presents a framework for addressing these challenges. Title, Author: The Innovator’s Dilemma by Clayton M. Christensen Disclosure: I am a participant in the Amazon Services LLC Associates Program, an [...]

Book Summary "Tap: Unlocking the Mobile Economy" delves into the mobile economy and how businesses can leverage mobile technology to engage with consumers. The book explores the transformative power of mobile devices in the modern economy and offers insights into how businesses can tap into this potential. Title, Author: Tap: Unlocking the Mobile Economy by Anindya Ghose Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program [...]

Book Summary Conversational Marketing focuses on the modern shift in marketing strategies, emphasizing real-time conversations and genuine human connections. It elaborates on the use of chatbots, messaging apps, and AI-driven communication tools to engage with customers and generate leads around the clock. Title, Author: Conversational Marketing by David Cancel and Dave Gerhardt Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means [...]

Book Summary "Starting an AI Chatbot Business for Beginners" is a holistic guide that furnishes readers with tools, knowledge, and resources required to launch and manage a successful chatbot business. The main theme revolves around understanding AI chatbots, their capacities and limitations, and how to effectively monetize them, thereby offering an insightful resource for those entering the realm of AI chatbots. Title, Author: Starting an AI Chatbot Business for Beginners by Jeremy Wilson [...]

Book Summary The Wizard of Ads is a deep dive into the world of advertising, marketing, and persuasion, using unconventional wisdom and approaches. Williams offers a fresh perspective, challenging traditional advertising norms, and encouraging readers to think differently to create compelling and memorable advertisements. Title, Author: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams Disclosure: I am a participant in the Amazon Services LLC Associates [...]

Book Summary From taking your first steps on TikTok to achieving stardom, Hacks for TikTok serves as the quintessential guide for both personal amusement and amplifying your visibility, accruing likes, and attracting followers. Dive deep into the app's intricacies with this book, arming yourself with actionable insights to excel in content creation and management, and bolstering your follower count. This exhaustive manual will teach you how to: Title, Author: Hacks for TikTok: 150 [...]

Book Summary The Lean Startup is a book by entrepreneur and author Eric Ries, that introduces a new approach to business that's being adopted around the world. It proposes a scientific approach to creating and managing successful startups, in an age when companies need to innovate more than ever. The primary theme of the book revolves around the application of lean manufacturing principles to the startup process, primarily focusing on agility, fast iteration, [...]