The Research Blog

One significant advancement in Google's search algorithm is the introduction of RankBrain, a machine learning-based component that helps the search engine better understand and process complex search queries. In this comprehensive article, we will delve into the Google RankBrain algorithm update, examining its motivations, effects on search results, and its lasting impact on search engine optimization (SEO). You will learn about the factors that led to the creation of the RankBrain update, how [...]

One such significant update in Google's search algorithm is the introduction of BERT (Bidirectional Encoder Representations from Transformers). BERT is a natural language processing (NLP) model that helps Google better understand and process complex search queries. In this comprehensive article, we will explore the Google BERT algorithm update, its motivations, effects on search results, and its lasting impact on search engine optimization (SEO). You will learn about the factors that led to the [...]

The world of search engine optimization (SEO) is constantly evolving, with Google's algorithms changing and adapting to provide better and more relevant search results for its users. As a digital marketer or website owner, it is essential to stay informed about these updates in order to maintain high search engine rankings and visibility. In this article, we will discuss the seven biggest Google algorithm updates that have significantly impacted the SEO landscape. Throughout [...]

Google's search algorithm is a complex and ever-evolving system designed to provide users with the most relevant and useful search results for their queries. While the exact details of the algorithm are proprietary and not publicly disclosed, we can discuss some of the key components and factors that contribute to its functioning. Keep in mind that this description will not cover every aspect of the algorithm, as it is continually updated and refined. [...]

Google announces "news  topic authority" aimed at surfacing relevant, expert, and knowledgeable content in Google Search and Google News. This system is designed to help with queries in specialized topic areas, such as health, politics, or finance. However, Google's Search Liaison, Danny Sullivan, clarified that this is not a new system but an old ranking system that they are now discussing publicly. The news topic authority system works by looking at several signals [...]

With the rapid evolution of technology, changes are not just expected—they are inevitable. This article dives deep into Google's latest development: The Search Generative Experience (SGE), an innovative AI-driven tool that promises to change the way we use the internet. We'll provide a detailed and comprehensive view of SGE, using industry-specific terminology, backed by research and expert opinions. By the end of this article, you will have a comprehensive understanding of what Google's [...]