The Research Blog

Cognitive Biases and Heuristics, Part 2

If you'd like to start this series from the beginning, start with The Power of Persuasion Part 1 The Power of Persuasion Part 2. Cognitive Biases and Heuristics Cognitive biases and heuristics are psychological shortcuts that the human brain uses to process information and make decisions. These mental processes can often lead to systematic patterns of thinking that deviate from rational judgment. As a result, individuals may unknowingly make biased judgments and decisions [...]

2024-06-04T12:55:32-04:00By |Psychology of Persuasion|
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The JOIN Statement in MySQL

If you've been delving into SQL and MySQL for a while now, you've probably noticed that as your data grows, so does the need for structuring it efficiently. That's where the JOIN statement enters the scene. But what exactly is it, and how do you master its intricacies? Buckle up, reader, because by the end of this guide, you'll be joining tables like a maestro conducting an orchestra. In this article, you'll dive [...]

2023-11-01T05:07:34-04:00By |Coding, scripting, programming|
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The Ultimate Sales Machine Book Review

Book Summary The Ultimate Sales Machine provides readers with 12 key strategies to focus on and execute relentlessly in order to significantly boost their sales. Chet Holmes, a sales superstar, distilled the principles and strategies he used to double sales for nine divisions of a company. The book emphasizes the importance of regular training, selling the entire brand story, and targeting decision-makers in large companies. Title, Author: The Ultimate Sales Machine by Chet [...]

2023-10-29T06:54:47-04:00By |Book Reviews|
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Why is the Human Mind Easily Influenced? Part 1

Understanding the mechanisms behind human behavior and decision-making has become critical. One intriguing aspect of human psychology is how easily the human mind can be influenced by external factors. Whether it's advertising, social pressure, or cognitive biases, our minds are susceptible to various influences that can shape our thoughts, beliefs, and actions. This article delves into the fascinating topic of why the human mind is easily influenced. We will explore the psychological and [...]

2024-06-04T12:54:46-04:00By |Psychology of Persuasion|
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SEO Topical Maps, Tips and Best Practices

SEO Topical Maps, Tips and best Practices to Implement them Effectively: Topical Maps are a bit like piecing together a grand puzzle where each piece connects to form a bigger picture? Here's 20 Tips to chew on: User-Centric Design Ever walked into a room and felt it was tailored just for you? That's how users should feel about your topical map. It's not about what you want to present; it's about what they [...]

2023-10-20T09:51:51-04:00By |SEO Tips|
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Business Acumen Understanding

Today, having a sharp sense of "business acumen" can be the difference between success and failure. But what does this term really mean? How can it benefit you, your career, and your organization? In this article, we'll delve deep into the concept of business acumen, providing you with a comprehensive understanding of its meaning, significance, and practical applications. Business Acumen Understanding: A Key to Success Table of Contents Defining Business Acumen The Components [...]

2023-10-13T11:51:21-04:00By |Learn Business Development|
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The Data Warehouse Toolkit Book Review

Book Summary "The Data Warehouse Toolkit" offers a comprehensive guide on the methodologies and best practices for designing and implementing data warehouses. Kimball and Ross, through this seminal book, introduced the concept of dimensional modeling and have established it as the de facto standard in the data warehousing domain. Title, Author: The Data Warehouse Toolkit by Ralph Kimball and Margy Ross Disclosure: I am a participant in the Amazon Services LLC Associates Program, [...]

2023-10-11T07:37:12-04:00By |Book Reviews|
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Fiscal Projections Overview

Fiscal projections, an essential component of this financial forecasting, provide small business owners a clear vision into the future of their venture. They offer insights on potential profits, reveal financial vulnerabilities, and assist in making informed decisions. Especially for small businesses, where budgets are tight and margins often thinner, having a solid fiscal projection can be the difference between longevity and bankruptcy. In this article, you'll delve deep into the intricacies of creating [...]

2023-10-10T07:48:24-04:00By |Learn Business Development|
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Data Collection Tips

If you've ever found yourself wading through a sea of information, attempting to sift the gold from the silt, then you know that collecting relevant data is more of an art than mere routine. In the world of business, data isn't just numbers or facts; it's the lifeblood that informs decision-making. Can you imagine steering a ship without a compass? That's akin to making business decisions without reliable data. This article aims to [...]

2023-10-09T09:00:35-04:00By |Learn Business Development|
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Advanced MySQL for Business Intelligence

Every click, every transaction, every customer interaction leaves behind a digital trail. Businesses that harness this data effectively have a significant advantage over their competitors. At the heart of this data revolution is the Database Management System (DBMS), and among the most popular of these systems is MySQL. Given its robustness, scalability, and ease of use, MySQL has found favor among businesses of all sizes. However, using it effectively for Business Intelligence (BI) [...]

2023-10-07T08:06:02-04:00By |Learn Business Development|
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Predictive Business Analysis

The ability to predict future trends, outcomes, and market behavior provides companies with a huge competitive edge. This edge often comes in the form of predictive business analysis, a method that leans heavily on the systematic collection, organization, and analysis of relevant data. By understanding this process and its importance, businesses can be better equipped to make informed decisions, anticipate challenges, and seize opportunities. In this article, you'll journey through the intricacies of [...]

2023-10-07T07:06:50-04:00By |Learn Business Development|
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MySQL for Beginners

Do you remember the thrill of finding a book in a library using a card catalog? Imagine if the library had millions of books, and you had a tool to search and retrieve a book in milliseconds! In the digital world, databases are like our massive libraries, and MySQL is that nifty tool you use to search through them. MySQL, the most popular relational database management system (RDBMS) on the planet! By the [...]

2023-10-06T15:13:10-04:00By |Coding, scripting, programming|
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Business Modeling

Business Modeling: The Blueprint to Success Ever thought of constructing a building without a blueprint? Sounds chaotic, right? In the business world, diving in without a proper plan or model is akin to that chaos. Enter: Business Modeling. It's the "blueprint" every entrepreneur needs, from startup rookies to seasoned magnates. What is Business Modeling? At its core, business modeling is the strategy and structure behind how a company creates, delivers, and captures value. [...]

2023-10-05T16:23:30-04:00By |Learn Business Development|
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Sales Management. Simplified Book Review

Book Summary "Sales Management. Simplified" is a guide that addresses the challenges faced by sales managers and offers practical solutions to overcome them. The book emphasizes the importance of a strong sales culture, a focused sales strategy, and proactive sales coaching. Title, Author: Sales Management. Simplified by Mike Weinberg Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to [...]

2023-10-03T07:36:39-04:00By |Book Reviews|
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What is Power BI?

Power BI is a comprehensive toolset provided by Microsoft that allows users to transform raw data from various sources into meaningful insights. It offers a range of software services, apps, and connectors to help users visualize, analyze, and share their data insights. Whether the data resides in an Excel spreadsheet, cloud-based databases, or hybrid data warehouses, Power BI can seamlessly connect, process, and present the data in an interactive manner. Key Components of [...]

2023-09-20T14:14:47-04:00By |Reporting|
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Optimizing for Search Intent

Optimizing for search intent is a crucial aspect of modern SEO (Search Engine Optimization). Understanding and catering to the intent behind a user's search query can significantly improve the chances of your content ranking higher in search engine results. Here's an expanded explanation: 1. What is Search Intent? Search intent, often referred to as "user intent," is the primary goal or purpose a user has in mind when typing a query into a [...]

2023-09-18T11:16:30-04:00By |SEO How-to|
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How to Get Started with Smart Contracts

Smart Contracts, in recent years, the blockchain and cryptocurrency space has seen a meteoric rise, not only in adoption but also in its array of applications. One such evolution is the invention and implementation of smart contracts. They are essentially self-executing contracts where the terms of agreement or conditions are written into lines of code. Envisage a vending machine; when you put in the correct amount of money and select an item, the [...]

2023-09-15T17:43:49-04:00By |Learn Business Development|
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Predictive Analytics Book Review

Book Summary "Predictive Analytics" delves into the fascinating and increasingly critical world of data science, exploring how organizations leverage vast amounts of data to predict human behavior. Siegel emphasizes the power and influence of predictive analytics in numerous sectors, including marketing, healthcare, finance, and more. Title, Author: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel Disclosure: I am a participant in the Amazon Services LLC [...]

2023-09-08T18:30:48-04:00By |Book Reviews|
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Marketing Automation

To stand out and succeed, they need to be agile, proactive, and efficient, often with fewer resources at their disposal. This is where marketing automation comes into play. Automating marketing tasks can be a game-changer, enabling small enterprises to enhance their efficiency, personalize customer experiences, and free up time for strategic thinking. In this article, you will delve deep into the realm of marketing automation tailored for small businesses. Learn about its advantages, [...]

2023-09-08T18:29:28-04:00By |Digital Marketing Strategy|
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Competing on Analytics Book Review

Book Summary "Competing on Analytics: The New Science of Winning" delves into the importance and advantage of leveraging analytics in business. Davenport and Harris argue that firms can outperform their peers by understanding their data better and making decisions based on analytical insights. Analytics provides a competitive edge, transforming the way companies operate and serve their customers. Title, Author: Competing on Analytics: The New Science of Winning by Thomas H. Davenport, Jeanne Harris [...]

2023-09-14T14:39:41-04:00By |Book Reviews|
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Maximizing ROI

Maximizing ROI, with billions of people accessing the internet daily, the digital landscape offers a tremendous opportunity for businesses to reach their target audience, increase brand awareness, and drive sales. However, with the vast array of platforms, tools, and strategies available, the challenge remains: How can businesses maximize their return on investment (ROI) in online advertising? In this article, we delve deep into the best practices, industry-insider tips, and actionable strategies that will [...]

2023-09-08T17:54:28-04:00By |Learn Digital Marketing|
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Trends for Small Business for 2023

The business environment for small businesses in 2023 is ever-evolving. As a small business owner, understanding these trends can be vital in positioning your business for success. This article offers a comprehensive overview of the significant industry trends in finance, marketing, and technology and provides crucial insights into the state of small businesses in 2023. Trends for Small Business for 2023 Table of Contents Small Business Finance Trends Small Business Marketing Trends Small [...]

2023-09-08T17:22:26-04:00By |Learn Business Development|
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Big Data Book Review

Book Summary The main topic of the book is the emerging revolution of "Big Data" and its transformative potential on our society, work, and personal lives. The authors delve into the world of big data to elucidate its implications, potential, challenges, and how it is reshaping the modern world. Title, Author: Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger and Kenneth Cukier Disclosure: I am [...]

2023-09-08T17:23:33-04:00By |Book Reviews|
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Creating a Topical Map for Your Website

Owning a website is more than just having an online presence—it's about establishing your authority, relevance, and voice. With over 1.7 billion websites on the web, the real challenge lies in standing out and providing value. This is where the concept of a topical map comes into play. A topical map is like the backbone of your site, guiding both your content strategy and user experience. Dive deep with us as we unveil [...]

2023-09-13T17:00:06-04:00By |SEO How-to|
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Warren Buffett Accounting Book Review

Book Summary "Warren Buffett Accounting Book" primarily delves into the world of value investing through the lens of accounting, particularly focusing on understanding financial statements. The authors leverage the wisdom of Warren Buffett, one of the greatest investors of all time, to explain the fundamentals of accounting in the context of investing. Title, Author: Warren Buffett Accounting Book: Reading Financial Statements for Value Investing by Stig Brodersen and Preston Pysh Disclosure: I am [...]

2023-09-01T15:17:31-04:00By |Book Reviews|
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Online Advertising for Beginners

Online advertising, sometimes referred to as digital advertising or internet advertising, is a pivotal component of the digital landscape. As businesses navigate the crowded avenues of the internet, getting their message across to the right people has become both an art and a science. If you're reading this, chances are you're a newcomer to the vast universe of online advertising. This guide is tailored just for you. In this quick walkthrough, we will [...]

2023-09-01T15:37:58-04:00By |Learn Digital Marketing|
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Running Lean Book Review

Book Summary "Running Lean" presents a systematic, actionable process to iteratively refine and validate a startup idea. The main theme revolves around the Lean Startup methodology, emphasizing the importance of validating business ideas through customer feedback before investing too much time or money. Title, Author: Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya Disclosure: I am a participant in the Amazon Services LLC Associates Program, an affiliate [...]

2023-09-01T15:17:24-04:00By |Book Reviews|
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How to perform a Fiscal Projection for your Small Business

The bedrock of any thriving small business lies not just in its product, but in its financial forecasting. Fiscal projections, an essential component of this financial forecasting, provide small business owners a clear vision into the future of their venture. They offer insights on potential profits, reveal financial vulnerabilities, and assist in making informed decisions. Especially for small businesses, where budgets are tight and margins often thinner, having a solid fiscal projection can [...]

2024-01-05T09:58:15-04:00By |Reporting|
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