Book Summary
The book, “Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career” by Gil Gildner, focuses on helping readers acquire both hard and soft skills required to thrive in the ever-evolving digital marketing landscape.
Title, Author: Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career by Gil Gildner and Anya Gildner
Key Ideas or Arguments Presented
The author emphasizes the importance of understanding various digital marketing tools, platforms, and strategies, as well as the need to develop essential soft skills such as creativity, collaboration, and adaptability.
Chapter Titles or Main Sections
Chapter 1: Introduction to Digital Marketing
This chapter gives an overview of digital marketing, its importance, and how it has evolved over time.
Chapter 2: Hard Skills for Digital Marketers
This section focuses on essential hard skills that digital marketers need to master, such as SEO, SEM, social media marketing, content marketing, email marketing, and web analytics.
Chapter 3: Soft Skills for Digital Marketers
The author discusses the importance of soft skills, including creativity, communication, collaboration, adaptability, and critical thinking, in ensuring success in digital marketing.
Chapter 4: Building Your Digital Marketing Portfolio
In this chapter, Gildner offers practical tips on creating a digital marketing portfolio that showcases your skills and experience, helping you stand out to potential employers or clients.
Chapter 5: Networking and Professional Development
The importance of networking and continuous learning in the digital marketing industry is emphasized, with the author providing guidance on building relationships and staying updated with industry trends.
Key Takeaways or Conclusions
The book highlights that to succeed in the digital marketing field, individuals must develop both hard and soft skills, create a strong portfolio, and continually engage in professional development.
Author’s Background and Qualifications
Gil Gildner is a seasoned digital marketing expert and entrepreneur with over a decade of experience in the field. He has worked with numerous clients globally and is the co-founder of Discosloth, a digital marketing agency.
Comparison to Other Books
Compared to other digital marketing books, Gildner’s approach is more comprehensive, as it covers both hard and soft skills, emphasizing their equal importance in the industry.
Target Audience or Intended Readership
The book is intended for aspiring digital marketers, professionals looking to transition into the digital marketing field, and current digital marketers interested in advancing their careers.
Reception or Critical Response
“Becoming A Digital Marketer” has received positive reviews for its practical and actionable advice, as well as its comprehensive approach to the subject matter.
Publisher and First Published Date
The book was published by Discosloth Publishing on June 5th, 2021.
Recommendations (Other Similar Books on the Same Topic)
- (Amazon) “Digital Marketing For Dummies” by Ryan Deiss and Russ Henneberry
- (Amazon) “The Art of Digital Marketing” by Ian Dodson
- (Amazon) “Digital Marketing Strategy” by Simon Kingsnorth
Where to buy
Final Thoughts
The biggest takeaway from “Becoming A Digital Marketer” is that mastering both hard and soft skills, coupled with continuous learning and networking, is essential for achieving success in the rapidly evolving digital marketing industry.
