Book Summary

The book “Guerrilla Marketing” by Jay Conrad Levinson is a guide to marketing for small businesses with a limited budget. It focuses on unconventional, low-cost marketing techniques, also known as “guerrilla marketing.”

Title, Author: Guerrilla Marketing by Jay Conrad Levinson

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Key Ideas or Arguments Presented

  • The power of guerrilla marketing lies in creativity, innovation, and understanding of the target audience.
  • The key is to create a marketing strategy that is cost-effective, efficient, and memorable.
  • Guerrilla marketing tactics include viral marketing, ambush marketing, experiential marketing, and grassroots marketing.
  • The book emphasizes the importance of building relationships with customers and creating a strong brand identity.

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Chapter Titles/Main Sections

  • The Guerrilla Marketing Concept
  • The Guerrilla Marketing Attack
  • The Guerrilla Marketing Plan
  • The Guerrilla Marketing Weapons
  • The Guerrilla Marketing Online Attack
  • The Guerrilla Marketing Measurement
  • Guerrilla Marketing Weapons Arsenal

Chapter Summaries

  • Chapter 1 explains what guerrilla marketing is and why it’s important for small businesses.
  • Chapter 2 covers the basics of guerrilla marketing tactics and how to use them to create an effective marketing campaign.
  • Chapter 3 provides a step-by-step guide to developing a guerrilla marketing plan.
  • Chapter 4 lists various guerrilla marketing weapons, including slogans, business cards, and public speaking.
  • Chapter 5 focuses on online marketing techniques such as social media and email marketing.
  • Chapter 6 discusses how to measure the success of a guerrilla marketing campaign.
  • Chapter 7 provides additional guerrilla marketing weapons and tips for creating a successful campaign.

Key Takeaways/Conclusions

  • Guerrilla marketing is a cost-effective and efficient way for small businesses to market their products and services.
  • Understanding the target audience and being creative and innovative are key to a successful campaign.
  • Building relationships with customers and creating a strong brand identity are important for long-term success.

Author’s Background/Qualifications

Jay Conrad Levinson is considered the “father of guerrilla marketing.” He has written several books on marketing and has worked with numerous small businesses to develop successful marketing strategies.

Comparison to Other Books on the Same Subject

“Guerrilla Marketing” is one of the most popular books on guerrilla marketing. Other books on the same subject include “Guerilla Marketing Remix” by Jay Conrad Levinson and “Guerilla Marketing in 30 Days” by Al Lautenslager.

Target Audience/Intended Readership

The book is intended for small business owners and entrepreneurs who are looking for creative and cost-effective ways to market their products and services.

Reception/Critical Response

The book has been well-received and is considered a classic in the field of marketing.

Publisher and First Published Date

The book was published by Houghton Mifflin Harcourt in 1984.

Recommendations (Other Similar Books on the Same Topic)

Where to buy

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Final Thoughts

“Guerrilla Marketing” by Jay Conrad Levinson emphasizes that small businesses can compete with larger companies by using creative and unconventional marketing tactics that don’t require a large budget.