Book Summary

Killing Marketing explores how innovative businesses are transforming the way they approach marketing by turning marketing costs into profit centers. The authors argue that traditional marketing approaches are outdated and need to be replaced by creating and monetizing valuable content that serves and engages audiences.

Title, Author: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose

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Key Ideas or Arguments Presented

  • Marketing should no longer be seen as a cost center but as a profit center.
  • Companies should focus on creating valuable content to build and maintain strong audience relationships.
  • Businesses can monetize their content through various revenue streams, such as advertising, sponsorships, subscriptions, and more.

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Chapter Titles and Summaries

  1. The Death of Marketing as We Know It: The authors explain why traditional marketing methods are no longer effective and the need for a new approach that focuses on building a loyal audience.
  2. The New Marketing Model: The authors present a new marketing model, emphasizing the creation of valuable content and audience engagement to drive revenue.
  3. Building a Loyal Audience: This chapter focuses on the importance of building and nurturing a loyal audience by providing valuable content that serves their needs.
  4. Content as Media: The authors discuss how businesses should view their content as a media product and monetize it through various channels.
  5. The Revenue Streams: This chapter dives into different revenue streams businesses can explore by creating valuable content, such as advertising, sponsorships, subscriptions, and events.
  6. Killing Marketing Case Studies: The authors share real-life case studies of businesses that have successfully implemented the “killing marketing” approach.
  7. Building the Marketing Team of the Future: The authors discuss how to build an effective marketing team that can execute the new marketing model.
  8. Your Content Marketing Strategy: This chapter provides practical advice on creating a content marketing strategy that supports the killing marketing approach.

Key Takeaways and Conclusions

  • Traditional marketing methods are no longer effective, and businesses need to adopt a new approach to succeed.
  • The new marketing model is centered around creating valuable content that serves and engages audiences, turning marketing into a profit center.
  • Businesses can monetize their content through various revenue streams, such as advertising, sponsorships, subscriptions, and events.

Author’s Background and Qualifications

Joe Pulizzi is the founder of the Content Marketing Institute, a leading education and training organization for content marketing. Robert Rose is the Chief Strategy Officer for the Content Marketing Institute and a recognized expert in content marketing strategy, digital media, and marketing.

Publisher and First Published Date

The book was published by McGraw-Hill Education and first released on September 2017.

Comparison to Other Books on the Same Subject

Killing Marketing is unique in its focus on transforming marketing costs into profit centers. While other marketing books, such as “Content Inc.” by Joe Pulizzi and “Everybody Writes” by Ann Handley, emphasize the importance of content creation and strategy, Killing Marketing goes a step further by providing a comprehensive approach to monetizing content and generating revenue.

Target Audience or Intended Readership

The book is aimed at business owners, marketers, and entrepreneurs looking to adapt their marketing strategies in the digital age and turn their marketing costs into profit centers.

Reception or Critical Response to the Book

Killing Marketing has received positive reviews for its innovative approach to marketing and its focus on content creation and monetization. Critics have praised the book for its actionable advice, real-life case studies, and the authors’ expertise in the field of content marketing.

Recommendations (Other Similar Books on the Same Topic)

Where to buy

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Final Thoughts

Killing Marketing emphasizes that businesses must shift from traditional marketing methods to a new approach focused on creating valuable content and audience engagement, turning marketing into a profit center.