Book Summary
“Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams” is a comprehensive guide on how to successfully launch an online product or service. It provides a step-by-step plan known as the ‘Product Launch Formula’ that has been tested and proven successful by the author and others.
Title, Author: Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online , Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker
Key Ideas or Arguments Presented
Walker breaks down the complex process of launching a product into manageable parts. He insists on the importance of creating value before asking for a sale, and building a strong relationship with potential customers. The emphasis is not just on making a sale, but on creating an online business that is enjoyable and can provide financial freedom.
Chapter Titles or Main Sections of the Book
- Prelude: Walker’s introduction to the world of online business and how it changed his life.
- Seed Launch: How to start with a small idea and grow it into a full-fledged product.
- Prelaunch: Importance of creating anticipation and excitement about your product before launch.
- Launch: How to effectively sell your product when it’s launch time.
- Joint Venture Launch: Partnering with other businesses to enhance your launch and reach.
- Evergreen Launch: Making your product perpetually available and turning the launch process into a cycle.
- Business Launch Formula: Combining everything into a cohesive, repeatable process.
- Live Your Dream: Inspiring thoughts on using your online business to live the life you want.
Key Takeaways or Conclusions
Walker’s main argument is that a successful launch is about more than just selling a product. It requires a comprehensive and strategic plan that focuses on providing value, building anticipation, and cultivating relationships. With a systematic approach, anyone can launch a successful online business and achieve financial freedom.
Author’s Background and Qualifications
Jeff Walker is a seasoned internet entrepreneur and educator. He is the creator of the Product Launch Formula, which has been widely acclaimed and used by thousands of entrepreneurs. His system has generated over $500 million in sales for himself and his students.
Comparison to Other Books on the Same Subject
Unlike other books that provide theoretical knowledge, “Launch” provides practical advice based on the author’s own experiences. Compared to books like “The Lean Startup” by Eric Ries, which focus on lean principles and testing assumptions, “Launch” places more emphasis on prelaunch strategy and the sales process.
Target Audience or Intended Readership
The book is targeted at aspiring entrepreneurs, small business owners, marketers, and anyone who wants to create a successful online product or service. It’s especially beneficial for those starting from scratch or with a limited budget.
Reception or Critical Response to the Book
“Launch” has been well-received, with positive reviews highlighting the book’s practical advice and actionable steps. Some critics have mentioned that it may oversimplify the process and not all strategies may work for all types of products or markets.
Publisher and First Published Date
The book was published by Morgan James Publishing on June 24, 2014.
Recommendations (Other Similar Books on the Same Topic)
- (Amazon) “DotCom Secrets: The Underground Playbook for Growing Your Company Online” by Russell Brunson.
- (Amazon) “Influence: The Psychology of Persuasion” by Robert Cialdini.
- (Amazon) “The 4-Hour Workweek” by Tim Ferriss.
Where to buy
Final Thoughts
The biggest takeaway from “Launch” is the strategic importance of building value and relationships before attempting to sell, and how this approach can transform a simple product launch into a successful, sustainable online business.
