Book Summary
The book focuses on leveraging the power of storytelling to create a successful social media presence that drives engagement, brand loyalty, and profits for businesses.
Title, Author: Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts into Profits by Claire Diaz-Ortiz
Key Ideas or Arguments Presented
The author presents a unique framework, the Five StoryBrand Pillars, that helps businesses create compelling stories, communicate effectively on social media platforms, and ultimately increase their revenue.
Chapter Titles or Main Sections
- The Power of Storytelling in Social Media: This chapter explains the importance of storytelling in social media and how it can engage audiences and foster brand loyalty.
- Creating a StoryBrand: The author introduces the concept of StoryBrand and discusses how to create a powerful brand story that resonates with audiences.
- The Five StoryBrand Pillars: The Five StoryBrand Pillars are introduced and explored in depth, explaining how they can be applied to social media strategies.
- Implementing the StoryBrand Framework: This chapter discusses how businesses can implement the StoryBrand framework into their existing social media strategies, ensuring a cohesive and effective approach.
- Measuring Success and Adapting: The final chapter offers guidance on measuring the success of a brand’s social media efforts and adapting their strategies based on the data.
Key Takeaways or Conclusions
The book emphasizes the importance of storytelling in social media marketing and provides a comprehensive framework (The Five StoryBrand Pillars) for businesses to create compelling stories that resonate with their target audiences. By following this framework, businesses can successfully engage their audience and increase their profits.
Author’s Background and Qualifications
Claire Diaz-Ortiz is an author, speaker, and innovation advisor who was an early employee at Twitter, where she was hired to lead corporate social innovation. She has written several books on social media, business, and productivity, and her work has been featured in various publications, including The New York Times, Fast Company, and Forbes.
Comparison to Other Books on the Same Subject
While many books on social media marketing focus on tactics, tools, and platform-specific strategies, this book stands out by emphasizing the power of storytelling and providing a unique framework for businesses to create compelling content that drives engagement and profits.
Target Audience or Intended Readership
The book is primarily aimed at business owners, marketers, and entrepreneurs who want to improve their social media presence and drive more engagement and revenue through storytelling.
Reception or Critical Response to the Book
The book has been well-received, with readers praising the clarity of its explanations and the practicality of its advice. Critics have appreciated the author’s focus on storytelling as a crucial aspect of social media success.
Publisher and First Published Date
First Published Date: October 15, 2019, HarperCollins Leadership
Recommendations (Other Similar Books on the Same Topic)
- (Amazon) “Building a StoryBrand” by Donald Miller
- (Amazon) “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk
- (Amazon) “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick
Where to buy
Final Thoughts
The biggest takeaway from the book is that businesses can achieve social media success and increase their profits by leveraging the power of storytelling through the Five StoryBrand Pillars.
