This Is Marketing: You Can’t Be Seen Until You Learn to See Book Review

Chapter Titles and Main Sections

1. Marketing Is Not Advertising: Explains the difference between marketing and advertising, highlighting the importance of creating value and genuine connections with customers.
2. Status Roles and the Importance of Trust: Explores the psychological aspects of marketing, such as the role of social status and the importance of building trust with customers.
3. The Smallest Viable Market: Discusses the concept of targeting niche markets and the benefits of focusing on a smaller, more engaged audience.
4. The Canvas of Dreams: Emphasizes the importance of understanding customers’ desires and aspirations and using that knowledge to create compelling marketing messages.
5. Creating Tension to Drive Change: Explores the use of tension in marketing to motivate customers to take action and embrace change.
6. The Culture of Your Audience: Highlights the importance of understanding the culture of your target audience and respecting their values.
7. Your Story Matters: Encourages marketers to share authentic stories that resonate with their audience.
8. The Practice of Marketing: Provides practical tips and strategies for successful marketing, including developing empathy and creating value for customers.

Key Takeaways and Conclusions

1. Empathy and understanding should be at the heart of modern marketing.
2. Focus on creating value for customers and building trust.
3. Target niche markets and create compelling marketing messages that resonate with your audience.
4. Marketing should be a force for positive change.

Author’s Background and Qualifications

Seth Godin is a best-selling author, entrepreneur, and marketing expert. He has written over 18 books on marketing, leadership, and change, and is a frequent speaker at conferences and events worldwide. Seth Godin is well-respected in the marketing industry for his innovative ideas and approach to modern marketing.

Comparison to Other Books on the Same Subject

Compared to other marketing books, “This Is Marketing” focuses more on the human aspect of marketing and the importance of empathy, rather than solely on tactics and strategies. It encourages marketers to create genuine connections with their audience and make a positive impact in the world.

Target Audience or Intended Readership

This Is Marketing is intended for marketing professionals, entrepreneurs, and business owners who want to improve their marketing efforts and create more value for their customers. It is also suitable for anyone interested in understanding the principles of modern marketing.

Reception or Critical Response

“This Is Marketing” has been well-received by both critics and readers, praised for its insightful and innovative approach to modern marketing. Many readers appreciate the emphasis on empathy and creating genuine connections with customers.

Publisher and First Published Date

“This Is Marketing: You Can’t Be Seen Until You Learn to See” was published by Portfolio on November 13, 2018.

Recommendations (Other Similar Books on the Same Topic)

• (Amazon) “Permission Marketing” by Seth Godin
• (Amazon) “Contagious: Why Things Catch On” by Jonah Berger
• (Amazon) “Building a StoryBrand” by Donald Miller

Final Thoughts

The biggest takeaway from “This Is Marketing” is the importance of empathy and understanding in modern marketing, focusing on creating genuine connections and value for customers, rather than solely on increasing profits and pushing products or services. By understanding the needs and desires of your target audience, you can create marketing strategies that contribute to positive change in the world.