Blockchain and Marketing
Blockchain and Marketing: Cutting Through the Hype and Into the Future Blockchain is more than just the tech behind cryptocurrencies—it's poised to revolutionize digital marketing by solving some of the industry's biggest pain points. From combating ad fraud and restoring data privacy to reimagining user engagement and ad delivery, blockchain introduces a new era of transparency, accountability, and user empowerment. This article explores how decentralized technologies are transforming marketing practices, the real-world use [...]