Safeguarding Performers Digital Likeness

"Safeguarding Performers" Digital Likeness: A New Era of Protection On September 17, 2024, California Governor Gavin Newsom signed two bills aimed at protecting actors and performers digital likeness in audio and visual productions, including those who have passed away. These bills are designed to offer greater safeguards in the entertainment industry amid the increasing use of Artificial Intelligence (AI) and digital media technologies. SAG-AFTRA President Fran Drescher joined Governor Newsom in celebrating the [...]