Peak engagement times to post on Social Media

The best times to post on Facebook in 2024 can vary depending on your target audience and industry, but there are some general trends to consider:

Best Times to Post by Day:

• Monday through Thursday: The most consistent engagement is seen between 9 a.m. and 3 p.m., with mid-morning to mid-afternoon being particularly effective. Wednesday often stands out with peak engagement times extending until 4 p.m..
• Friday: Engagement tends to spike around 11 a.m. to 4 p.m. as people prepare for the weekend.
• Saturday and Sunday: Although engagement generally drops on weekends, there are still good opportunities to post, particularly on Saturday between 10 a.m. and 2 p.m. and on Sunday around 11 a.m. to 4 p.m.

General Insights:

• Midweek Peaks: Tuesday to Thursday are the best days for consistent engagement.
• Weekends: While weekends see lower engagement overall, posting on Saturday mornings can still capture an active audience.

Industry-Specific Timing:

Certain industries, such as media, healthcare, and education, may see higher engagement at different times. For example, healthcare posts tend to perform best at 11 a.m., while education content sees the most engagement on Wednesdays and Thursdays at around 10 a.m.​

To maximize engagement, you should use your own Facebook Insights to refine these general recommendations based on your specific audience.

The best times to post on Twitter (X) in 2024 for maximum engagement generally align with users’ daily routines, focusing on early mornings, lunchtime, and evening wind-down periods.

Weekday Peak Times:

• Monday: 8 a.m., 12 p.m., and 5 p.m.
• Tuesday: 9 a.m., 12 p.m., and 6 p.m.
• Wednesday: 8 a.m., 1 p.m., and 6 p.m.
• Thursday: 9 a.m., 11 a.m., and 7 p.m.
• Friday: 8 a.m., 12 p.m., and 4 p.m.

These times capitalize on users checking Twitter at the start of their workday, during lunch breaks, or after work. Tuesday to Thursday generally show the highest engagement throughout the workweek, with Friday also being strong for catching users winding down for the weekend.

Weekend Peak Times:

• Saturday: 1 p.m. and 7 p.m.
• Sunday: 9 a.m. and 5 p.m.

Weekends tend to see a slower, more relaxed engagement pace. Posting on Saturday evenings and Sunday afternoons works well as people tend to be more leisurely and engage in longer interactions during this time.

General Insights:

• Early mornings (7-9 a.m.) and late evenings (6-9 p.m.) are typically the best windows for consistent engagement across most days.
• Midweek posts tend to perform better than weekend posts, especially for professional or news-oriented content​.

To optimize your strategy, it’s important to adjust these guidelines based on your audience and use Twitter Analytics to monitor engagement patterns.

The best times to post on LinkedIn in 2024 generally align with business hours on weekdays, particularly in the morning and around lunch breaks, which coincide with when professionals are most active on the platform.

Best Days to Post:

• Tuesday to Thursday are considered the most effective days for posting, with high engagement levels throughout these weekdays.
• Wednesday tends to be the standout day for engagement.

Best Times to Post:

• Early mornings (7 a.m. to 9 a.m.) and lunchtime (12 p.m. to 2 p.m.) are typically the peak times for engagement. These time slots capture users checking LinkedIn before work and during their lunch breaks.
• Late afternoons (5 p.m. to 6 p.m.) also see higher engagement, especially as professionals wind down their workday.

Worst Times to Post:

• Weekends tend to have lower engagement as LinkedIn users are less active during their off-time.
• Late evenings (after 6 p.m.) also see diminished interaction since LinkedIn is used primarily during work hours​.

Tailoring your LinkedIn posts to these key times can significantly improve visibility and engagement, but it’s always a good idea to monitor your own analytics to find the best times for your specific audience.