What percentage of businesses in the US generate under 1 million dollars income?

Answer: In 2024 approximately 91% of small businesses in the United States generate less than $1 million in revenue annually. This figure underscores the significant number of small enterprises operating with relatively modest earnings compared to larger corporations. Additionally, about 86% of small business owners earn an annual salary of less than $100,000, and 77.7% of nonemployer establishments (businesses without employees) make less than $50,000 per year.

Small Business Revenue Statistics

  1. Overall Small Business Statistics:
    • According to the Small Business Administration (SBA), about 99.9% of businesses in the US are classified as small businesses, and a significant majority of these businesses generate less than $1 million in annual revenue​.
    • Specific data from 2018 indicated that only about 9% of small businesses made more than $1 million in revenue annually, which implies that around 91% of small businesses generated less than $1 million in revenue​.
  2. Non-employer Businesses:
    • Non-employer businesses, which are businesses without any paid employees, make up a substantial portion of small businesses. According to the U.S. Census Bureau, 78% of non-employer establishments make less than $50,000 in annual revenue​​.
    • Of these non-employer businesses, only about 0.2% generate more than $1 million annually​.
  3. Revenue vs. Profit:
    • While the statistics above primarily focus on revenue, translating these figures to profit can be complex as profit margins vary widely across different industries and business models.
    • Many small businesses operate on slim profit margins. For example, a business with $1 million in revenue might only have a 5-10% profit margin, resulting in $50,000 to $100,000 in profit.
  4. Employer Businesses:
    • Employer businesses, which have paid employees, also largely fall under the $1 million revenue mark. It is estimated that a similar percentage (around 91%) of these businesses generate less than $1 million in annual revenue.

Challenges and Profit Margins

Several factors contribute to the lower profit margins and revenues for the majority of small businesses:

  • High Operating Costs: Many small businesses face significant operating expenses relative to their revenue.
  • Cash Flow Issues: Cash flow management is a critical challenge, with 82% of small businesses citing cash flow problems as a significant issue.
  • Market Demand: Around 42% of small businesses fail due to a lack of market demand for their products or services​.
  • Marketing and Competition: Effective marketing and competition are significant hurdles, with many businesses unsure about the effectiveness of their marketing strategies and 19% failing due to competition.

Top 3 Frequently Asked Questions

Approximately 91% of small businesses in the USA generate less than $1 million in annual revenue. This includes both employer and non-employer businesses, reflecting the significant number of small enterprises operating with relatively modest earnings​.
Small businesses face several challenges that impact their profitability: Cash Flow Issues: 82% of small businesses experience cash flow problems, which can severely impact their operations and growth​. Market Demand: Around 42% of small businesses fail due to a lack of demand for their products or services​. Competition: Many small businesses struggle with competition, with 19% failing because they are outcompeted​. Marketing: Nearly 46% of small businesses are unsure if their marketing strategies are effective, and 17% know their strategies are not working​.
Average Starting Capital: Most small businesses start with an average capital of around $10,000​. Micro Businesses: These can often get started with as little as $3,000. No Financing: About a quarter of small businesses begin with no financing at all, relying on personal savings and other resources.

Wrapping Up…

The vast majority of small businesses in the United States generate less than $1 million in annual revenue, and by extension, likely generate less than $1 million in profit due to the typical profit margins within small businesses. This high percentage reflects the challenges and competitive nature of the small business landscape in the U.S.

Sources and Additional Resources

  1. NerdWallet
  2. Luisa Zhou
  3. www.smallbizgenius.net