Tracking Tips:
You have to use some sort of tracking on all of your marketing efforts. Track, Track, & more Track! Track everything… if it’s possible, online and offline.
For online- Google Tag Manager and Analytics is a free tracking solution, I recommend starting with it… now!
For offline- use tracking codes on printed material, individual phone numbers can be used to track calls from mobile advertisements, use texting codes to track outdoor advertisements, use call tracking software as a catch all.
